Summary

Our client is a leading hospitality organization with a significant portfolio of hotel brands across Canada. As the business continues to strengthen its market presence and expand its upscale offering, they are seeking an accomplished Senior Manager, Brand Marketing, Partnerships & Activation to help translate national brand strategy into meaningful commercial results.

This is a senior marketing leadership opportunity for someone who understands the hotel business beyond traditional brand marketing. You know how Marketing, Sales, Revenue Management, Distribution, Loyalty, franchise operations, and property performance fit together, and you can turn that understanding into programs that generate demand, strengthen brand positioning, and create measurable value for hotel owners and operators.

The successful candidate will bring strong above-property hotel sales and marketing experience, ideally gained within a hotel company, brand organization, or multi-property management environment. They will be equally comfortable developing strategy, building business cases, managing high-value partnerships, influencing senior stakeholders, and helping individual hotels activate broader marketing programs within their local markets.

This is a hybrid contract opportunity.

Contact Sara Brown at or submit your resume in confidence below.

Description

Brand Marketing & Portfolio Activation

- Lead marketing strategies and activation plans that strengthen brand awareness, consideration, and commercial performance across a diverse hotel portfolio.
- Play a key role in supporting the continued growth and positioning of the organization's upscale hotel offering.
- Translate broader enterprise and brand strategies into relevant Canadian market initiatives and property-level opportunities.
- Develop integrated marketing plans supporting priority brands, markets, customer segments, and portfolio growth objectives.
- Identify opportunities to increase brand relevance among guests, hotel owners, developers, and commercial partners.
- Partner with creative, communications, digital, and other marketing teams to turn strategy into effective campaigns, messaging, and activation.
- Build compelling business cases and recommendations for key brand and marketing initiatives.
- Evaluate opportunities to increase Marketing's contribution to hotel demand, revenue, and owner value.

Strategic Partnerships
- Lead the marketing strategy and activation of key affinity, travel, promotional, and commercial partnerships.
- Develop annual and campaign-specific plans designed to increase customer acquisition, engagement, brand visibility, and incremental revenue.
- Identify ways to expand the commercial value of existing partnerships while exploring new partnership opportunities.
- Lead partnership campaigns from strategy and business case development through execution, measurement, and optimization.




- Manage marketing commitments and deliverables associated with partnership agreements.
- Establish clear KPIs, evaluate performance, and lead regular partnership reviews.
- Serve as a senior Marketing relationship lead with assigned external partners.
- Work closely with Sales and other commercial teams where partnerships include B2B, account development, or broader revenue opportunities.

Hotel & Franchisee Marketing Enablement
- Translate national, enterprise, and brand marketing priorities into practical activation opportunities that hotels can execute within their local markets.
- Leverage existing enterprise marketing programs, playbooks, tools, and resources wherever possible, adapting them to Canadian market requirements and hotel owner needs.
- Identify where Canadian-specific content, resources, or supplemental marketing tools are required.
- Work closely with franchise and property support teams to understand recurring hotel, market, and owner challenges that Marketing can help address.
- Develop scalable programs and resources that can be used effectively across a multi-property hotel portfolio.
- Help ensure hotels have access to relevant marketing resources, programs, best practices, and subject-matter expertise.
- Support adoption of marketing initiatives through owner communications, webinars, conferences, training, and other appropriate channels.
- Incorporate feedback from hotels, owners, and commercial teams into the ongoing refinement of marketing programs.

Commercial Marketing Leadership
- Bring a solid hotel commercial perspective to marketing strategy, connecting investment decisions with demand generation, revenue performance, and owner value.
- Partner across Marketing, Sales, Revenue Management, Distribution, Loyalty, and franchise operations to identify integrated commercial opportunities.
- Use hotel performance, customer, market, and channel insights to inform marketing priorities and investment recommendations.
- Develop strategic recommendations, presentations, business cases, and performance updates for senior leadership.
- Lead significant cross-functional initiatives from strategy and planning through execution, measurement, and optimization.
- Establish clear objectives, timelines, accountabilities, and performance measures for major programs.
- Manage agency, vendor, and external partner relationships as required.
- Contribute to annual marketing planning, budget prioritization, and broader strategic initiatives.

Requirements

- 7 to 10 years of progressive hotel marketing, sales, or broader commercial experience.




- Meaningful above-property hotel Sales and Marketing experience within a hotel company, brand organization, or multi-property management company is strongly preferred.
- Strong understanding of hotel economics, demand generation, commercial strategy, and the relationship between Marketing, Sales, Revenue Management, and Distribution.
- Demonstrated experience developing and activating brand marketing strategies and integrated marketing programs.
- Experience managing strategic partnerships and senior external stakeholder relationships.
- Experience within a franchise, owner-operated, or multi-property hotel environment is highly desirable.
- Experience working directly with hotel owners, operators, General Managers, and commercial leaders is considered a strong asset.
- Experience supporting upscale hotel brands or multiple hotel segments would be advantageous.
- Strong commercial acumen with the ability to connect marketing investment to measurable demand and revenue outcomes.
- Ability to understand individual hotel business challenges while developing solutions that can scale across a broader portfolio.
- Strong partnership development, relationship management, and negotiation capabilities.
- Proven ability to influence senior stakeholders and cross-functional teams without direct reporting authority.
- Strong strategic thinking combined with the ability to move initiatives from concept through execution.
- Analytical mindset with the ability to turn market, customer, and performance data into actionable marketing recommendations.
- Excellent written, verbal, presentation, and executive communication skills.
- Strong project and program management capabilities.
- Bachelor's degree in Marketing, Business, Hospitality, Communications, or a related discipline.

Corporate Culture

- Competitive Salary: $125,000 to $130,000 base salary, plus the potential for a performance-based bonus.
- Comprehensive Benefits: Full health and dental coverage, including wellness and mental health resources.
- Retirement Savings: Access to a company-sponsored retirement savings program with employer contributions.
- Paid Time Off: Generous vacation and personal days to support a healthy work-life balance.
- Professional Development: Ongoing learning opportunities and access to industry conferences and development programs.
- Leadership Exposure: The opportunity to work closely with senior executives and contribute to strategic initiatives across a major hospitality franchise network.
- Incentive Program: Additional performance-based compensation tied to business results and individual contribution.
- Team Culture: Join a collaborative, accountable, and high-performing team.
- Work Flexibility: Flexible work arrangements designed to support both business needs and personal commitments.
- Recognition: A culture that recognizes and celebrates strong performance and meaningful contributions.

Position Type

Permanent

📌 Senior Manager, Brand Marketing, Partnerships & Activation - Hotel (Ontario)
🏢 JRoss Recruiters
📍 Ontario