About Cantiro

Expectations are just the beginning at Cantiro. Our single-family homes, townhomes, duplex homes, and luxury condos are designed beyond the essentials to create a higher quality of lifestyle.

Our drive to never accept acceptable has changed building codes and set a new standard for design. We build above the industry standard, not just because we can, but because it’s the right thing to do. Recognized industry wide for our leadership, we’ve also received the prestigious title of Edmonton’s Multi-Family Builder of the Year.

We treat everyone that comes in contact with us like family. That's why our customer service has been repeatedly recognized through both industry awards and customer stories. Every experience with Cantiro is as elevated as the outcome.

Because at Cantiro, we create the environments for amazing lives to happen.

Position Summary

The Home Discovery Advisor serves as the first point of contact for digital homebuyers and is responsible for creating a thoughtful, responsive, and personalized customer experience across all online lead channels.

This role converts online interest into qualified sales opportunities through proactive lead engagement, consultative discovery, strategic follow-up, and effective use of Cantiro sales technology including Salesforce, CallRail, BombBomb, Outlook, Teams, SMS, phone, email, social media direct messaging, and other approved communication channels.

The Home Discovery Advisor plays a key role in bridging Marketing and Sales by qualifying leads, maintaining clean customer records, supporting lead-routing processes, sharing customer insights, and coordinating smooth handoffs to onsite sales teams.

Key Responsibilities

Lead Response & Conversion

- Respond quickly and professionally to incoming digital leads across web forms, phone, text, email, chat, social media, and other online channels.
- Engage prospective homebuyers through personalized outreach using phone, text, email, video, and direct messaging.
- Ask strong discovery questions to understand customer needs, timing, budget, location preferences, lifestyle priorities, and next steps.
- Qualify prospects and connect them with the right onsite sales team when appropriate.
- Book appointments and support the transition from online inquiry to meaningful sales conversation.
- Re-engage dormant or unresponsive leads through thoughtful nurture strategies and follow-up campaigns.
- Represent the Cantiro brand with warmth, professionalism, and a high standard of customer care.

Social Media & Digital Engagement

- Monitor and respond to prospective homebuyer inquiries received through social media channels, including Instagram, Facebook, and other emerging platforms.
- Engage with prospects through direct messages in a skilled, helpful, and authentic manner.
- Move social media conversations toward meaningful sales discussions, appointment opportunities, or appropriate next steps.
- Identify customer questions, objections, and buying signals within social media interactions.
- Maintain appropriate records of customer interactions within Salesforce and other approved systems.
- Collaborate with Marketing by sharing customer insights, frequently asked questions, and recurring themes observed through digital channels.
- Act as a digital ambassador for the Cantiro brand across online touchpoints.

CRM & Lead Management

- Maintain accurate and complete customer records within Salesforce.
- Update lead statuses, qualification details, notes, activities, follow-up plans,



and outcomes in a timely manner.
- Support lead-routing and ownership processes to ensure prospects are connected with the appropriate sales representative or team.
- Monitor lead activity and identify opportunities for re-engagement.
- Document customer history clearly so onsite sales teams have the context needed for a strong handoff.
- Follow established processes for data quality, activity tracking, and lifecycle stage progression.

Technology & Communication Tools

- Use Salesforce, CallRail, BombBomb, Outlook, Teams, and other approved sales technologies as part of daily workflow.
- Record, track, and manage customer calls, texts, video emails, and follow-up activity through approved systems.
- Create personalized video communications using BombBomb to improve trust, engagement, and customer experience.
- Leverage automation and workflow tools while maintaining authentic, human communication.
- Participate in testing, adoption, and continuous improvement of sales technology and customer communication processes.

Nurture & Follow-Up

- Execute structured follow-up plans for both engaged and unengaged prospects.
- Maintain ongoing communication with customers throughout the early stages of their home-buying journey.
- Identify barriers to purchase and provide helpful information that supports customer decision-making.
- Support short-term and long-term nurture campaigns, database reactivation, and lead re-submission workflows.
- Use a mix of education, relationship-building, and timely calls to action to keep prospects engaged.

Collaboration & Handoffs

- Partner closely with onsite sales teams to ensure smooth customer handoffs.
- Share relevant customer preferences, communication history, questions, and buying signals with internal stakeholders.
- Work collaboratively with Marketing to provide feedback on lead quality, campaign performance, customer trends, and common objections.
- Support cross-functional coordination with Sales, Marketing, IT, and Customer Care when lead experience or process questions arise.
- Help reduce duplicate outreach, unclear ownership, and inconsistent customer experiences.

Reporting & Continuous Improvement

- Track and review personal performance metrics related to response speed, follow-up activity, appointments, and conversion.
- Contribute insights that help improve lead quality, customer experience, sales handoffs, and conversion outcomes.
- Identify process gaps, customer friction points, and opportunities to improve the online sales journey.
- Participate in workflow design, process documentation, and system optimization initiatives.
- Support achievement of online sales program goals tied to lead conversion, appointment setting, customer engagement, and data quality.

Working Environment

This is a hybrid role designed to support customers wherever and whenever they choose to engage with Cantiro Homes.

The Home Discovery Advisor will work across multiple environments, including:

- Corporate office locations
- Show homes and presentation centres
- Community events
- Remote/home office settings
- Mobile and on-the-go work environments as business needs require





To build a strong foundation of product knowledge, systems expertise, customer experience expectations, and relationships with internal teams, the successful candidate will be expected to maintain a full-time in-office and/or show-home presence during the probationary period.

Following successful completion of probation, the role will transition to a hybrid work model that balances operational requirements, customer service expectations, team collaboration, and individual performance.

Schedule Flexibility

- Ability to work a flexible schedule including evenings, weekends, and occasional special events.
- Willingness to adjust working hours to align with customer demand and sales opportunities.
- Ability to respond to digital inquiries in a timely manner while maintaining healthy and sustainable working practices.
- Comfort working from multiple locations depending on business needs, customer demand, training requirements, and team collaboration.

Schedule (preferred):

- Monday 10:30am – 7:30pm
- Tuesday 10:30am – 7:30pm
- Thursday (preferred) or Wednesday 10:30am – 7:30pm
- Saturday 9:00am – 6:00pm
- Sunday 9:00am – 6:00pm

Required Qualifications

- Experience in sales, customer service, inside sales, lead management, or a similar customer-facing role.
- Solid written and verbal communication skills.
- Comfortable making outbound calls and engaging customers through phone, text, email, video, and social media direct messaging.
- Strong organization, prioritization, and time-management skills.
- Ability to work independently while staying aligned with team goals and sales processes.
- Confidence using CRM systems and digital communication tools.
- Customer-focused mindset with strong relationship-building skills.
- Detail-oriented with strong follow-through and documentation habits.
- Ability to handle a high volume of inquiries while maintaining professionalism and care.

Preferred Qualifications

- New home-building, real-estate, or housing industry experience.
- Salesforce experience.
- Experience with CallRail, Video Email, live chat, SMS platforms, or digital lead-management tools.
- Experience engaging customers through Instagram, Facebook, or other social media direct messaging channels.
- Understanding of digital marketing, online lead generation, and customer nurture strategies.
- Experience working in a hybrid, mobile, or multi-location sales environment.

Success Measures

Success in this role will be measured through both quantitative performance indicators and qualitative customer experience outcomes. Key measures may include:

- Speed-to-lead response
- Lead-to-appointment conversion rate
- Appointment show rate
- Customer satisfaction and customer experience quality
- CRM data quality and completeness
- Follow-up activity completion
- Social media inquiry response and conversion quality
- Collaboration and handoff quality with onsite sales teams

Contribution to process improvement, technology adoption, and online sales program development

Benefits:

- Company events
- Dental care
- Extended health care
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Work from home

Application question(s):

- Are you legally authorized to work in Canada?

Experience:

- Recent home-building, real estate or housing industry: 2 years (preferred)
- Salesforce: 1 year (preferred)
- Sales, customer service, inside sales, or lead management: 3 years (required)

Work Location: Hybrid remote in Edmonton, AB

📌 Home Discovery Advisor (Edmonton)
🏢 CANTIRO
📍 Edmonton