Overview

Join our dynamic team as a Social Media Marketing Specialist and unleash your creativity to elevate our brand presence across digital platforms! In this role, you will craft engaging content, develop innovative campaigns, and analyze performance metrics to connect with our target audience effectively. Your passion for digital marketing and keen eye for design will drive brand awareness, foster community engagement, and support our business growth. This paid position offers an exciting opportunity to make a tangible impact in the quick-paced world of social media marketing.

Responsibilities

- Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, and others to boost brand visibility and engagement.
- Create compelling visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure consistent branding and eye-catching posts.
- Manage social media scheduling and publishing through tools like Hootsuite and Buffer, maintaining a steady flow of fresh content.
- Conduct keyword research and optimize posts for SEO to increase organic reach and improve search engine rankings.
- Plan and manage paid advertising campaigns on Facebook Advertising and other digital channels to maximize ROI.
- Monitor analytics using Google Analytics and platform insights to track performance metrics, identify trends, and refine strategies accordingly.
- Proofread all content meticulously to ensure clarity,



accuracy, and brand consistency before publication.
- Collaborate with the e-commerce team to align social media efforts with online sales initiatives and promotional campaigns.
- Work with specific retail customers, large and small.

Skills

- Proven experience in digital marketing with a focus on social media management and content creation.
- Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Knowledge of SEO best practices and keyword research techniques to enhance content visibility.
- Familiarity with social media management tools such as Hootsuite and Buffer for scheduling and analytics.
- Experience running targeted Facebook Advertising campaigns with measurable results.
- Understanding of e-commerce platforms and how social media can drive online sales.
- Ability to analyze data using Google Analytics to inform strategic decisions.
- Excellent proofreading skills ensuring all content is polished, professional, and aligned with brand voice.

Embark on a rewarding journey where your creativity fuels our brand’s growth! We are committed to providing a supportive environment that encourages innovation, professional development, and success in the vibrant world of digital marketing.

Pay: From $45,000.00 per year

Benefits:

- Casual dress
- Dental care
- On-site parking

Work Location: In person

📌 Social Media Marketing (Canada)
🏢 PetKind Pet Products
📍 Canada