Sales & Content Operations Coordinator

Location: Victoria, BC (In Person)
Type: Full time, 6-month temporary position, possibility of extension based on performance

About Focal

Focal is a Victoria-based technology company building software and services for wedding photographers. Our platform helps photographers manage their websites, bookings, sales, and client experience, while our team works directly with photographers and couples throughout the booking process.

We are a small, growing team, so this role offers exposure to several parts of the business, including sales, customer experience, content, AI, and operations.

About the Role

We’re looking for a highly organized Sales & Content Operations Coordinator to support our sales process and help with Focal’s growing content efforts.

A large part of the role involves managing communication between engaged couples and photographers. You’ll help make sure inquiries are followed up with, consultations and sessions are scheduled, our CRM stays organized, and photographers have the information they need to move opportunities forward.

You’ll also spend part of your time supporting our content strategy. This includes researching wedding venues and engagement locations, helping create and update website content, identifying useful topics for couples, and using AI tools to make our content production process more efficient.

Because you’ll be working closely with wedding photographers and engaged couples, we’re looking for someone who has either experience in the wedding industry or a genuine interest in weddings, photography, and the wedding planning process.

This is a hands-on role that combines communication, organization, sales support, content, and technology.

This is initially a 6-month temporary position, with the possibility of extending the role based on performance and the needs of the business.

What You’ll Do

- Manage conversations with couples through email, SMS, and phone.
- Coordinate communication between couples and photographers.
- Keep our CRM accurate and organized, including deals, notes, follow-ups, and pipeline stages.
- Make sure leads receive timely and appropriate follow-up.




- Schedule consultations and engagement sessions.
- Support photographers throughout the sales and booking process.
- Assist with sales administration and internal workflows.
- Identify opportunities to improve conversion rates and the customer experience.
- Research wedding venues, engagement locations, and topics relevant to couples planning their weddings.
- Help create, organize, and update content for Focal’s websites.
- Support our SEO and content strategy by identifying useful topics and content opportunities.
- Use AI tools to assist with research, drafting, content production, and repetitive operational tasks.
- Work with our product and operations teams to improve internal processes.
- Test new features and provide feedback based on your experience working directly with customers.

Working With AI

We use AI throughout Focal for both customer-facing and internal work.

In this role, you’ll learn how to use AI tools and agents to help with research, customer communication, content creation, administrative work, and internal workflows.

You don’t need previous professional AI experience. We’re more interested in someone who is comfortable learning new tools, experimenting, and figuring out where technology can make a process more effective.

What We’re Looking For

You’ll likely be a good fit if you:

- Are highly organized and detail-oriented.
- Communicate clearly and professionally in writing and over the phone.
- Enjoy helping people and creating a great customer experience.
- Can manage multiple conversations and tasks without losing track of details.
- Have strong writing and research skills.
- Have experience in the wedding industry or a genuine interest in weddings, photography, and wedding planning.
- Are comfortable learning new software and technology.




- Take ownership of your work and can solve problems independently.
- Are interested in technology, AI, sales, marketing, or startups.
- Enjoy improving processes rather than simply following them.
- Are comfortable working in an environment where priorities can change as we learn what works.

Nice to Have

- Previous experience working in weddings, photography, events, or a related industry.
- Experience with CRM platforms such as Pipedrive, HubSpot, Salesforce, or similar.
- Sales, customer service, or account management experience.
- Experience communicating with customers by email or phone.
- Writing, marketing, SEO, social media, or content creation experience.
- Familiarity with tools such as ChatGPT, Claude, Gemini, or similar.
- Experience working with a startup or small business.

Previous experience in all of these areas is not expected.

Compensation

- Competitive salary.
- Performance-based commission and incentive opportunities.
- Full time employment for an initial 6-month term.
- Possibility of extending the position based on strong performance and business needs.

Why Focal?

This role provides an opportunity to get hands-on experience across sales, operations, content, and technology rather than working within one narrow function.

You’ll work directly with Focal’s founders and team and have the opportunity to take ownership of real projects. You’ll also gain practical experience using modern AI tools in day-to-day business workflows.

Because we’re a small team, you’ll be able to see the results of your work and contribute ideas for improving how we operate.

We don’t expect applicants to meet every qualification. We’re primarily looking for someone who is organized, dependable, interested in the wedding industry, and excited to learn.

How to Apply

Please send your resume along with a short note about yourself, any relevant experience or interest you have in the wedding industry, and why you’re interested in the role to [email protected].

Want to stand out? Send a video message introducing yourself.

Pay: From $80,000.00 per year

Work Location: In person

📌 Sales & Marketing Coordinator (Canada)
🏢 Focal
📍 Canada