Drive measurable results as Omnicom Media's Director of Audience Strategy in a hybrid work model. You'll integrate strategy and analytics to enhance client relationships and outcomes.

In this role, you will align audience strategies with client objectives, leveraging 7+ years in the field. Your technical expertise and analytical skills will assist in optimizing audience targeting and managing a high-performing team. Continuous improvement and client satisfaction are at the forefront of your initiatives.

Key Responsibilities

- Own and develop the client audience strategy narrative
- Advise on data-driven insights for audience optimization
- Document audience processes and troubleshoot activation challenges




- Guide a team while participating in evolving audience strategies
- Collaborate on compliance with privacy standards in campaigns

Requirements:
- Minimum 7 years in audience strategy or marketing analytics
- Proven track record of managing large budgets
- Experience in audience segmentation and analytical project execution
- Transparent communication of technical details to stakeholders
- In-depth knowledge of Canadian data regulations

Lead impactful audience strategies at Omnicom Media by combining your analytical prowess and strategic insights.

📌 Audience Strategy Director – Omnicom Media (Toronto)
🏢 Omnicom Media
📍 Toronto