Lead Scotiabank's marketing efforts in Loyalty and Partnerships as a Director. Drive revenue growth by enhancing customer engagement programs across Canada and optimizing partnerships. This leadership role within Canadian Banking Marketing focuses on driving effective marketing strategies to achieve the Bank's goals.

You will manage various aspects, from setting marketing objectives to analyzing customer data for loyalty strategies. Collaboration with business partners and overseeing joint campaigns will be key areas of focus for your success. Key Responsibilities:

- Define annual marketing plans with business partners
- Design and manage client acquisition and retention programs
- Analyze data for informing loyalty strategies and segmentation




- Develop joint campaigns aligning with business objectives
- Measure and report on partnership performance with KPIs Requirements:
- Bachelor’s degree in Marketing or related field
- 8+ years of experience in loyalty marketing or CRM
- Robust negotiation and relationship management skills
- Expertise in customer lifecycle marketing
- Knowledge of the partnership landscape in Canada Drive impactful marketing campaigns that elevate Scotiabank’s customer engagement and loyalty initiatives.

📌 Director of Marketing for Loyalty & Partnerships (Toronto)
🏢 Financialnarrative
📍 Toronto