- Develop and maintain messaging frameworks for assigned vertical markets, personas, and use cases - Translate product capabilities, launches, and use cases into customer-focused benefits and business outcomes - Adapt company and solution messaging to industry buyers, influencers, and decision-makers - Conduct customer, buyer, sales-team, and market research - Develop and maintain competitive and alternative-solution intelligence - Track industry trends, customer feedback, competitive context, and campaign performance - Coordinate stakeholders to ensure consistent product information and go-to-market messaging - Develop launch messaging, value propositions, differentiated narratives, and market communications - Create launch briefs defining target audiences, key messages, objectives, deliverables, timelines, and success metrics - Support cross-functional launches with messaging, content, sales enablement, customer-value input, and visibility into dependencies and gaps - Develop campaign messaging, themes, briefs, and content guidance - Contribute to webinars, customer stories, presentations, videos, white papers, blogs, and thought leadership initiatives - Develop messaging and content for industry events, trade shows, webinars, and customer-facing programs - Support event themes, presentation content, speaking abstracts, booth messaging, demo messaging, and related materials - Support speakers and subject‑matter experts with presentation development, messaging guidance, and storytelling - Collaborate across Product Marketing, Product Management, Product Growth, Communications,



Demand Generation, Digital Marketing, Events, Sales, and Customer Solutions Requirements - 5+ years of experience in Product Marketing, Industry Marketing, Content Marketing, B2B Marketing, or a related role - Exceptional writing, editing, and storytelling skills - Experience developing messaging, positioning, campaign narratives, and customer-facing content - Experience supporting product launches and go-to-market initiatives - Strong understanding of B2B marketing, customer buying journeys, and complex buying committees - Experience working with technical products, complex buyer groups, or industry-specific B2B markets - Experience marketing technical, software, hardware, simulation, industrial, or service-based solutions - Strong project management and stakeholder management skills - Experience influencing stakeholders and supporting cross-functional initiatives - Experience working with AI tools to support content creation, messaging development, research, and productivity - Comfortable working independently and managing multiple priorities - Ability to travel periodically for customer meetings, industry events, sales meetings, and internal collaboration - Bilingual,



with excellent written and verbal communication skills in English - Mastery of English, both spoken and written, required for collaboration with English-speaking teams, customers, and partners in the United States and elsewhere Core Competencies Demonstrates expertise in developing and maintaining messaging frameworks, translating product capabilities into customer-focused advantages, and supporting cross‑functional product launches. Proficient in B2B marketing strategies, stakeholder management, and creating compelling content for diverse audiences. Highest-signal resume keywords - Product Marketing Experience - B2B Marketing Expertise - Messaging Development - Stakeholder Management - Content Creation Hard Skills - Messaging Framework Development - Campaign Narrative Development - Market Research - Competitive Intelligence - Project Management - Content Marketing - Go-To-Market Strategy - Customer Journey Understanding - Technical Product Marketing - Event Messaging Soft Skills - Exceptional Writing Skills - Storytelling Skills - Editing Skills - Collaboration Skills - Independent Work Industry Keywords - B2B Marketing - Product Launches - Customer-Facing Content - Complex Buying Committees - Industry Events - Trade Shows - Customer Feedback - Market Communications - Buyer Personas - Value Propositions Tools & Technologies - AI Tools for Content Creation - Digital Marketing Platforms - Sales Enablement Tools - Presentation Software - Webinar Platforms

📌 Product Marketing Manager (Montreal)
🏢 Jobtailor
📍 Montreal