Drive innovative CRM strategies as Senior Manager, elevating customer loyalty through advanced retention analytics and targeted campaigns. Leverage industry-leading tools like Klaviyo and Shopify.

In this role, you are responsible for crafting the entire customer journey within the DTC framework. You will develop and manage a comprehensive CRM calendar and create personalized customer segments to enhance engagement and retention. Regularly analyze insights from campaigns to refine strategies, ensuring high performance and effective optimization.

Key Responsibilities

- Develop effective retention and engagement strategies
- Manage CRM tools for insightful performance analysis
- Create personalized campaigns for diverse customer segments




- Conduct A/B tests to refine marketing effectiveness
- Improve purchase frequency and customer lifetime value

Requirements:
- 5-7 years of experience in CRM or retention marketing
- Hands-on expertise in Klaviyo and Shopify
- Solid understanding of retention analytics and customer lifecycle
- Experience in developing A/B testing initiatives
- Familiarity with emerging CRM channels like WhatsApp

Shape transformative CRM strategies, leveraging advanced technologies to enhance customer engagement and retention.

📌 Senior Manager of CRM Strategy (Toronto)
🏢 Jobtailor
📍 Toronto