- Lead accounts, teams and the overall Craft business forward - Participate hands-on in strategic planning and campaign execution - Develop and deliver smart, creative and effective communications programs - Grow client relationships through new ideas, proactive thinking and creative ideation - Build and lead high-performing client teams - Demonstrate strong financial stewardship - Provide guidance, feedback and development through an “always be coaching” mindset - Develop tools, approaches and best practices - Help attract, develop and retain exceptional people - Shape Craft’s future by identifying opportunities, solving agency-wide challenges and moving the business forward Requirements - Significant senior-level experience leading public relations or integrated communications programs, ideally in an agency environment - Trusted client counsellor able to guide clients through opportunities,



challenges and complex decisions - Ability to grow client relationships through proactive thinking and demonstrating value - Strong strategic and creative thinking skills - Ability to build and lead high-performing teams and coach people at every level - Understanding of the financial side of agency leadership - High standards, deep curiosity and an instinct to challenge the status quo - Empathetic, collaborative leadership style Core Competencies Demonstrates expertise in leading public relations and integrated communications programs while fostering high-performing teams and client relationships. Exhibits robust strategic and creative thinking, alongside financial stewardship and a commitment to coaching and developing talent. Highest-signal resume keywords - Public Relations Leadership - Integrated Communications Programs - Client Relationship Management - Strategic Thinking - Team Building and Coaching Soft Skills - Creative Ideation - Proactive Thinking - Empathetic Leadership - Collaboration - Financial Stewardship Industry Keywords - Agency Environment - Communications Programs - Client Counselling - Best Practices - Strategic Planning

📌 Vice President - Public Relations (Toronto)
🏢 Jobtailor
📍 Toronto