Champion effective and consistent CRM practices across Sales, Service, Marketing and other customer-facing teams Embed CRM into day-to-day business processes and ways of working Monitor CRM adoption, usage patterns and data quality to identify improvement opportunities Translate adoption and data insights into actionable feedback for leaders Partner with Learning & Organizational Development on learning needs, formal learning and onboarding Develop practical CRM guidance, standards and resources Establish and evolve consistent CRM processes across customer journeys and interactions Promote capture of meaningful, high-quality customer information for a trusted 360-degree customer view Identify opportunities to simplify processes, strengthen hand-offs and improve cross-team visibility Create feedback loops between CRM users, customer intelligence, business insights and business leaders Connect CRM users, business leaders, the CRM Product Owner in IT and CRM governance Gather, assess and synthesize organizational feedback to identify needs, pain points and opportunities Translate business needs into use cases and enhancement requirements for CRM improvement prioritization Support readiness for recent CRM capabilities by identifying process, adoption, communications and practice impacts Establish and evolve CRM standards, principles, processes and expectations Advocate for CRM as an enterprise capability connecting people, processes, data and customer intelligence Requirements

Experience in CRM, customer experience, sales or service enablement, business process improvement, change enablement or a related discipline Strong understanding of CRM capabilities supporting customer-facing processes, data quality and customer intelligence Experience working with Sales, Service and/or Marketing teams and understanding their customer information and workflow needs Strong facilitation,



coaching and relationship-building skills, with ability to influence across teams without direct authority Ability to interpret adoption, usage and data trends and translate them into practical recommendations Strong analytical and problem-solving skills with a continuous-improvement mindset Experience gathering business needs and working with product or technology teams to support prioritization and continuous improvement Ability to connect detailed operational practices to broader customer and organizational outcomes Criminal record check satisfactory to Alberta Blue Cross required as a condition of employment following a conditional offer Experience with Microsoft Dynamics 365 or comparable enterprise CRM platform (asset) Experience supporting enterprise CRM standards, governance, adoption practices or enablement resources (asset) Experience working with customer intelligence, business insights or reporting teams to improve data quality and insight generation (asset) Core Competencies

Demonstrates expertise in CRM practices, data quality, and customer intelligence, with a strong focus on process improvement and cross-team collaboration. Capable of translating business needs into actionable insights and fostering CRM adoption across customer-facing teams. Highest-signal resume keywords

CRM Experience Data Quality Management Business Process Improvement Analytical Skills Facilitation and Coaching ATS Optimization Keywords

Hard Skills

CRM Capabilities Customer Experience Change Enablement Business Needs Gathering Operational Practices Connection Soft Skills

Relationship-Building Influencing Without Authority Problem-Solving Continuous Improvement Mindset Certifications & Qualifications

Criminal Record Check Industry Keywords

Customer Intelligence Sales Enablement Service Enablement CRM Standards Governance Practices Tools & Technologies

Microsoft Dynamics 365 Enterprise CRM Platform

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📌 CRM Practice & Enablement Lead (Winnipeg)
🏢 Jobtailor
📍 Winnipeg