Elevate your career as a Marketing Automation Specialist at SOTI in Mississauga, Canada. This hybrid role focuses on campaign execution and marketing automation tools like Pardot and Salesforce.
In this hands-on position, you will be integral to the Demand Generation team, responsible for building and launching automated marketing workflows. Your expertise in executing email campaigns, managing lead nurture flows, and A/B testing will directly contribute to impactful marketing strategies. Working collaboratively with the marketing team, you’ll translate campaign plans into measurable programs.
Key Responsibilities: • Build automated workflows in Pardot and execute drip campaigns • Manage email campaign setup, testing,
and scheduling • Conduct A/B testing for emails and landing pages • Oversee webinar execution and related performance tracking • Generate insightful reports on campaign performance
Requirements: • 1-2 years in email marketing or automation • Experience with Pardot and Salesforce CRM • Solid data analysis capabilities • Proficient in HTML/CSS for email creation • Knowledge of email compliance best practices
Make an impact at SOTI while driving marketing innovation and effectiveness! #J-18808-Ljbffr