Join Interac as a Product Marketing Specialist, leveraging your expertise in the financial services sector to drive impactful marketing strategies. You'll collaborate cross-functionally to shape product narratives and enhance customer engagement.
In this senior-level position, the Product Marketing Specialist will support storytelling and go-to-market planning that aligns with Interac's strategic goals. Your key responsibilities will include executing marketing initiatives across diverse channels and utilizing market intelligence to inform strategies. Partner with the Product Marketing Leader and various teams to ensure cohesive marketing programs.
Key Responsibilities:
• Craft compelling product narratives and messaging • Execute marketing plans across paid and owned channels • Coordinate market research to identify trends • Set KPIs and track campaign performance • Lead development of sales enablement materials
Requirements: • 5-7 years in product marketing or marketing • Experience in payments or financial services • Robust analytical skills for market insights • Ability to develop strategic marketing materials • Excellent presentation and interpersonal skills
Bring your marketing expertise to Interac and contribute to shaping Canada's digital finance landscape. #J-18808-Ljbffr