09 Sep
|
Unknown
|
Toronto
ONLY LOCAL TALENT WILL BE ACCEPTED. The company is looking for a creative powerhouse who understands how content converts and can build brand voice through volume, not just video polish. Please, see the details below.
Additional information:
- $5,000 annual education allowance to support your development and professional growth
- Unlimited Essential Days. Vacation days should be for just that, vacation. That's why directors have paid essential days to use for those crappy unforeseen events
- 3 weeks vacation. To just vacation however you'd like
- Annual discretionary bonus. So all the employees can reap the rewards of a successful year and hard work
- Free rower, bike, or treadmill. Work out with the brand community
- Team on-sites. Nothing beats face time with the crew - we gather at our Toronto office twice a year to connect, collaborate, and have fun
- 100% employer paid benefits. Improving the health and happiness of the A-team members
- All the best tech. An apple laptop and a big ass screen
As the Content Creator, you'll own the end-to-end process from scripting and concept to shooting, editing, and delivering high-performing content that drives results. Reporting into the Marketing Manager, and collaborating closely with the Creative and performance teams, you'll craft thumb-stopping content for paid social, email, web, and organic channels, blending a sharp, recognizable brand POV with data-driven strategy. You're as comfortable writing a hook as you are shooting and cutting it - and you know the difference between content that looks positive and content that actually converts. Fast-paced, hands-on,
and impact-focused - this role is built for a creator who can turn ideas into conversion-driving content at volume.
This is a hybrid role. Although directors don't mandate any in-office days, this role does require collaborating closely with the creative team, using our Toronto office as a studio to do shooting with the CEO/founder.
Responsibilities:
- Drive the planning, writing, shooting, and editing of high-volume, performance-focused content for paid social, email, web, and organic channels
- Source and cast your own talent. Find the creators, models and real customers who fit the concept, brief them, book them, and handle day rates and usage rights
- Turn creative briefs into scripts, shot lists, and hook variations - write and test multiple hooks/angles per concept to find what stops the scroll
- Ensure all content is optimized for performance and engagement across different channels (e.g. hook rate, hold rate, click-through rate, conversion rate, activation rate) and iterate based on data insights while keeping the company customer and the brand, story and creative strategy, top of mind
- Use your creative skills to keep the audience hooked. Iterate creative based on paid social results and team feedback
- Own and evolve recurring content formats/series that build a recognizable companies voice and POV across channels - this is brand building through voice and community
- Stay socially native: keep a pulse on what's trending and performing on TikTok, Instagram, and other platforms, and adapt it for the brand
- Mine the ad accounts, customer reviews, and Facebook community for content ideas, angles, and proof points
Please, see the attachment.
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📌 Content Creator Job for Upcoming Project (Toronto)
🏢 Unknown
📍 Toronto