Vice President, Sales & Marketing

About the Company

Excelling provider of mission-critical software solutions

Industry
Computer Software

Type
Privately Held (majority owned by Public Co.)

Founded
1976

Employees
10,001+

Categories

-
- Information Technology & Services
- Technology

Specialties

- software solutions for utilities
- software solutions for government
- software solutions for schools
- software solutions for healthcare organizations
- software solutions for public safety
- and software solutions for private sector

About the Role

The Company is in search of a Vice President, Sales & Marketing to spearhead an integrated go-to-market organization. The successful candidate will be responsible for translating the company's strategy into a commercial plan, building a robust revenue engine, and enhancing the market position. This hands-on executive role demands a leader who can connect market insight, product value, demand generation, and sales execution. Key responsibilities include owning the sales and marketing strategy, leading the team, and creating a disciplined, repeatable sales process. The VP will also be tasked with setting the demand generation strategy,



aligning marketing and sales, and ensuring a strong digital presence. Cross-functional alignment, particularly with product, finance, and customer success, is essential, as is a focus on performance management and continuous improvement.

Applicants for the Vice President, Sales & Marketing position at the company should have a minimum of 10 years' of commercial leadership experience, with a proven track record in B2B SaaS, vertical market software, or a similar high-volume commercial setting. The role requires a strong command of SaaS unit economics, funnel analytics, and modern marketing operations. The ideal candidate will have experience in product marketing, go-to-market launches, and sales enablement, and possess a builder's mindset with the ability to develop and coach high-performing teams. A Bachelor's degree in a related field is required, and an MBA is an asset. The role demands a leader who is commercially rigorous, customer-centered, clear, and accountable, with a talent for building and developing leaders.

Hiring Manager Title
EVP

Functions

- Sales/Revenue
- Marketing

📌 Vice President, Sales & Marketing (Ottawa)
🏢 Confidential
📍 Ottawa