Position Summary We're looking for a Director, Growth Marketing to own and optimize League's demand generation engine. This is a pipeline role, not a brand awareness role. You'll set strategy and build and run campaigns yourself—comfortable with the full stack from search and paid media to email and content-driven demand.You'll build and run integrated demand generation programs across digital channels, with an eye toward expanding into account-based strategies over time. This role reports into Marketing leadership and works closely with Sales, Revenue Operations, and Product Marketing to drive qualified pipeline.What You'll Do Pipeline & Campaign ExecutionOwn pipeline generation targets—demos booked and opportunities created are your north starDesign and execute integrated demand generation programs across paid search (Google/SEM), paid social (LinkedIn), SEO, email, content, and eventsBuild and manage lead nurture and lifecycle programs in partnership with SalesContinuously A/B test creative formats, messaging, and campaign structures—bring examples of non‑boilerplate campaigns that actually moved pipelineMarketing Operations & DataOwn the day‑to‑day marketing tech stack: Salesforce, Pardot, Google Analytics, SEMrush, and DemandbaseMaintain attribution tracking, lead routing, and CRM data hygiene so pipeline reporting is trusted by SalesAnalyze campaign performance to surface insights and tell a clear, actionable story—this is a key differentiator for this roleTrack and optimize unit economics across channels: cost per lead, cost per opportunity, pipeline contributionAI‑Native WorkflowUse AI tools (including Claude) as a core part of how you research, write, iterate, and move fasterThink ahead on AI Engine Optimization (AEO): as buyers increasingly use LLMs to research vendors,



you have ideas on how to build League's presence in those resultsCross‑Functional AlignmentPartner with Sales to align on target accounts, campaign timing, and pipeline goalsCollaborate with Product Marketing on messaging, content, and campaign assetsWork with Revenue Operations to ensure clean data flows and shared definitions between marketing and CRMBudget & ResourcingManage the demand generation budget, allocating spend across programs based on performance dataDirect agency partners and contractors as neededSecurity‑Related ResponsibilitiesCompliance with Information Security PoliciesEnsure access management is performed in compliance with the employee's role and responsibilitiesResponsibility and accountability for executing League's policies and procedures within the department/teamNotification of HR, Legal, Compliance & Security of any incidents, breaches or policy violationsWhat You'll Bring Required7+ years of B2B demand generation or growth marketing experience, with demonstrated ownership of the function end‑to‑endEnterprise SaaS background—marketed to large, complex organizations (1,000+ employees) with long sales cycles and multiple stakeholdersProven track record of personally owning and driving significant pipeline, not just supporting itHands‑on experience with Salesforce, Pardot (or a comparable MAP), Google Analytics, and SEMrushStrong data instincts: pull reports yourself,



find the signal, and translate it into a clear recommendationBuild campaigns, not just briefs—comfortable executing across the full stackB2B background required; enterprise demand‑gen playbooks differ fundamentally from B2CNice to HaveBackground in healthcare technology, or experience selling into health system or enterprise health benefits buyersFamiliarity with healthcare compliance considerations (e.g., HIPAA) as they relate to marketingExperience with ABM platforms like Demandbase or sixsenseEarly thinking on AEO—how to influence LLM citations and community‑driven discovery (Reddit, G2, forums) alongside traditional SEOBachelor's degree in Marketing, Business, or related field$145,000 — $170,000 CADWork Location We have a mix of office‑centric roles based in our vibrant Toronto office, and remote‑eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role’s posted location, all Toronto‑area Leaguers (living within 65 km of our downtown HQ) collaborate in‑office Monday through Thursday. Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep‑work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.We are committed to equal employment chance regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.If you are an individual in need of assistance at any time during our recruitment process, please contact us at [email protected].#J-18808-Ljbffr

📌 Director, Growth Marketing (Toronto)
🏢 Portage Ventures GP
📍 Toronto