Step into the energetic role of Email Marketing Specialist at Expedia Group, specializing in Salesforce Marketing Cloud to optimize engagement and conversion rates. Your expertise will enhance the travel experience for countless customers.
In this role, you will lead the execution of email marketing campaigns and automate workflows to bolster marketing efficiency. Your work will support both national initiatives and the Franchise network while developing tailored campaigns through segmentation. Collaborate with various teams to ensure seamless delivery and measurable results.
Key Responsibilities:
• Operate Salesforce Marketing Cloud for campaigns and workflows • Execute email and SMS marketing strategies • Develop automation frameworks and reports • Optimize performance metrics through A/B testing • Address inquiries from Franchisees regarding email campaigns
Requirements: • Hands-on experience with Salesforce Marketing Cloud • Solid knowledge of HTML and SQL • Expertise in email marketing best practices • Excellent communication and cooperative skills • Ability to manage multiple projects simultaneously
Harness your email marketing skills at Expedia Group to drive customer engagement and support our global travel initiatives! #J-18808-Ljbffr