Take your marketing expertise to the next level as a Senior Specialist in Lifecycle Marketing with Meridian. This hybrid position centers on crafting personalized experiences for members.
As a member of our Lifecycle Marketing team, you will be essential in designing automated communication journeys that engage and retain members. Collaborating with Marketing, Analytics, and IT teams, you will evaluate member data to design effective lifecycle strategies. Your creative problem-solving skills will ensure that marketing initiatives align with our organizational goals and meet regulatory compliance.
Key Responsibilities:
• Design and optimize automated communication workflows
• Assess data flows for CRM journey development




• Enhance member interactions through tailored messaging
• Conduct troubleshooting for journey execution issues
• Monitor KPIs to measure journey effectiveness
Requirements:
• 3-5 years in journey development roles
• Proficiency in CRM and marketing automation platforms
• Experience in financial services a plus
• Excellent communication and analytical skills
• Knowledge of compliance standards in marketing
Shape the future of member engagement through creative lifecycle marketing strategies at Meridian.
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📌 Lifecycle Marketing Senior Specialist - Hybrid Role (St. Catharines)
🏢 Socket.dev
📍 St. Catharines