Company Description Navio is an AI-powered parenting coach designed for parents of children aged 8–17, focusing on understanding the reasons behind a child’s behavior rather than offering generic advice. The platform provides personalized guidance tailored to each child’s profile and is backed by expert-reviewed content in child development and family wellness. Navio is bilingual in English and French and is built specifically for Canadian families.

The company is in an early-access phase, giving team members the opportunity to shape a product that supports parents through the challenges of parenting tweens and teens.

Role Description The Chief Marketing Officer (CMO) is a full-time, remote role responsible for leading Navio’s overall marketing strategy and execution. This role oversees brand positioning, go-to-market planning, and integrated campaigns that drive user acquisition, engagement, and retention across digital and offline channels. The CMO will manage market research, define target segments, and translate insights into actionable marketing plans aligned with product and business objectives.

Day-to-day responsibilities include collaborating closely with product, sales, and leadership teams, directing public relations and communications, managing marketing budgets and performance metrics, and building and mentoring a high-performing marketing team.



The CMO will also play a key role in shaping Navio’s voice in the parenting and child development space and fostering partnerships that increase brand awareness and trust.

Qualifications

- Demonstrated expertise in Market Planning and Marketing Management, with a track record of developing and executing data-informed marketing strategies.
- Strong Market Research skills, including experience with customer insights, segmentation, and competitive analysis in consumer or health/wellness sectors.
- Experience in Public Relations, brand storytelling, and reputation management, including media relations and thought leadership initiatives.
- Background in Sales collaboration, with the ability to align marketing programs to revenue goals and support demand generation and conversion.
- Proven leadership experience in senior marketing roles, ideally as a CMO or VP Marketing in a startup or high-growth environment.
- Ability to build, lead, and mentor diverse, cross-functional marketing teams in a remote setting.
- Robust analytical and decision-making skills, including proficiency with marketing analytics tools and performance measurement.
- Exceptional written and verbal communication skills in English; French language skills are an asset.
- Understanding of or interest in parenting, child development, and family wellness markets; experience with AI or digital consumer products is beneficial.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Chief Marketing Officer (Canada)
🏢 Navio
📍 Canada