- Lead accounts, teams and the overall Craft business forward
- Participate hands-on in strategic planning and campaign execution
- Develop and deliver smart, creative and effective communications programs
- Grow client relationships through new ideas, proactive thinking and creative ideation
- Build and lead high-performing client teams
- Demonstrate strong financial stewardship
- Provide guidance, feedback and development through an “always be coaching” mindset
- Develop tools, approaches and best practices
- Help attract, develop and retain exceptional people
- Shape Craft’s future by identifying opportunities, solving agency-wide challenges and moving the business forward

Requirements

- Significant senior-level experience leading public relations or integrated communications programs, ideally in an agency environment
- Trusted client counsellor able to guide clients through opportunities, challenges and complex decisions
- Ability to grow client relationships through proactive thinking and demonstrating value
- Strong strategic and creative thinking skills




- Ability to build and lead high-performing teams and coach people at every level
- Understanding of the financial side of agency leadership
- High standards, deep curiosity and an instinct to challenge the status quo
- Empathetic, collaborative leadership style

Core Competencies

Demonstrates expertise in leading public relations and integrated communications programs while fostering high-performing teams and client relationships. Exhibits solid strategic and creative thinking, alongside financial stewardship and a commitment to coaching and developing talent.

Highest-signal resume keywords

- Public Relations Leadership
- Integrated Communications Programs
- Client Relationship Management
- Strategic Thinking
- Team Building and Coaching

Soft Skills

- Creative Ideation
- Proactive Thinking
- Empathetic Leadership
- Collaboration
- Financial Stewardship

Industry Keywords

- Agency Environment
- Communications Programs
- Client Counselling
- Best Practices
- Strategic Planning

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📌 Vice President - Public Relations (Toronto)
🏢 Jobtailor
📍 Toronto