Job Description

What is the opportunity?

RBC Direct Investing is building the next generation of self-directed investing products and experiences. RBC is giving Canadians the tools they need to take control of their financial futures. We need a product marketer who has a passion for these products and will be a Digital Marketing champion for what we are building.

As Manager, Digital Product Marketing, you will be a key product marketer on the Digital Marketing team, responsible for the presentment of RBC Direct Investing’s core products’ web experience. You will be the product expert who ensures our products are accurately, compellingly, and consistently represented online.

This role is best suited for someone who is passionate about investments and self-directed investing, who can learn to speak the language of the products fluently, and who cares deeply about how we present them to the world. You will be a true partner to Product, working hand-in-hand to ensure that what we build is client-first while representing our brand.

What will you do?

Own the digital product marketing experience

Manage the web experience for RBC Direct Investing products – own page updates, feature launches, content refreshes, and the overall digital storefront presentation

Translate product strategy into compelling digital marketing – positioning, messaging, and creative that resonates with self-directed investors

Ensure product pages are accurate, up-to-date, and optimized for both user experience and search discoverability

Be the product expert

Know our products backwards and forwards – understand the features, benefits, competitive positioning, and client use cases for current and future investment products

Be a true believer in what we are building – bring energy and conviction to how we present our products to the market

Stay close to the client – understand investor needs, behaviors, and pain points, and use that understanding to inform product marketing decisions

Serve as a go-to product knowledge resource for the Acquisition team, ensuring campaigns and offers are grounded in accurate product positioning

Drive measurable results

Drive page performance – monitor and optimize page engagement, content effectiveness,



and the overall digital storefront experience

Use data to optimize – analyze performance, identify opportunities, and iterate on page experiences and product presentation

Report on results with clarity – communicate what’s working, what’s not, and what’s next to senior leadership and cross-functional partners

Collaborate across the organization

Partner closely with Product, Marketing, and Paid Media teams to align marketing strategy with product roadmaps and launch plans

Ensure product positioning is integrated into the acquisition funnel

Cross-functional collaboration with Design, Copywriting, Digital teams to deliver high-quality digital experiences

Support customer retention & engagement initiatives – client comms, cross-sell campaigns, and email marketing

What do you need to succeed?

Must-have

3+ years of digital marketing or product marketing experience, experience in financial services or a related industry a plus

Ability to own and manage digital product marketing – page management, and performance optimization

Strong understanding of web experience management – CMS platforms, page optimization, and digital content management

Excellent collaboration and stakeholder management skills – ability to work across Product, Design, Legal & Compliance teams

Solid analytical skills – comfortable with web analytics, campaign reporting, and performance dashboards

Exceptional written and verbal communication skills – ability to craft compelling product narratives and present to stakeholders

Nice-to-have

A passion for investments and/or direct investing – genuine interest in the products and the clients we serve

Experience with answer-engine optimization (AEO) or SEO

Experience with CMS migrations or platform transformations

What’s in it for you?





We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation

Leaders who support your development through coaching and managing opportunities

Work in a dynamic, collaborative, progressive, and high-performing team

The opportunity to be the product marketing voice for RBC Direct Investing’s core investment products at a time of transformation

Job Skills

Campaign Development, Communication, Content Management Systems (CMS), Content Strategy, Digital Marketing, Experimentation, Financial Services, Google Analytics, Investments, Online Marketing, Online User Experience, Product Marketing, Product Positioning, Stakeholder Management, Website Analysis

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-09-04

Application Deadline:

2026-09-21

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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📌 Manager, Digital Product Marketing - RBC Direct Investing (Ontario)
🏢 Socket.dev
📍 Ontario