Lead the charge in data-driven audience strategies at Starcom Canada as the Audience Strategy Director. This role focuses on integrating analytical insights with strategic planning.

Starcom's well-regarded team is searching for a leader with a strong background in digital strategy and audience insights. You will work collaboratively to develop actionable audience plans and drive client success across different platforms. Experience in audience segmentation and a solid understanding of data are essential for this role.

Key Responsibilities:
• Spearhead audience strategy across client engagements
• Craft client presentations with data-driven insights
• Discover new audience opportunities for campaign optimization




• Engage with analytics teams to execute measurement frameworks
• Support new business initiatives with compelling narratives

Requirements:
• Bachelor's degree or equivalent qualified experience
• 8-10+ years in audience and data strategy
• Expertise in programmatic and digital media platforms
• Strong knowledge of data analysis and reporting
• Excellent communication and leadership skills

Shape audience strategy through data insights at Starcom and influence impactful campaigns for leading brands.
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📌 Audience Strategy Director at Starcom Canada (Ontario)
🏢 Publicis Groupe
📍 Ontario