Position Title: Senior Specialist, Social Media Strategy - CBC Entertainment (English Services)
Status of Employment: Contractee Long-Term (Fixed Term)
Position Language Requirement: English, French
Language Skills: English (Reading - B - Intermediate), English (Speaking - B - Intermediate), English (Writing - B - Intermediate), French (Reading - E - Exempt), French (Speaking - E - Exempt), French (Writing - E - Exempt)
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date: 2026-09-14 11:59 PM
WORKING AT CBC If you share our passion for Canadian storytelling and wish to help us reach and engage with individuals and communities across our social media platforms, this is where you'll want to be!
Every day, you will have an opportunity to shape the way in which Canadians see themselves reflected. Your work will have a direct impact on how millions of Canadians from various communities connect with our CBC Entertainment properties, with one another, and with the diverse voices that make our country so unique.
When you join our mission, you are not only shaping the vision of the CBC, but the future of our country.
THE OPPORTUNITY We are looking for an experienced, analytical, and highly collaborative social media expert to join the social media strategy team in our CBC Entertainment division.




In this role, you will act as a strategic advisor, standards bearer, and key connector across our Entertainment teams.
Working with a high degree of independence, you will support the Senior Manager who is responsible for the CBC Entertainment social media strategy. Working collaboratively across many units in the division, you will suggest strategy, guidelines and best practices across social media teams, including CBC Gem, Arts, Life, Music, Books, Sports, Podcasts, Kids and other entertainment properties.
This role has an impact on ensuring our strategies and efforts will contribute to our goals and KPIs of reaching and engaging Canadian audiences, ensuring CBC's relevance with current and existing audiences.
The successful candidate may also work on the department's behalf to represent CBC during interactions with third-party social media companies and partners.
KEY TASKS Support the Sr. Manager as a strategic advisor, offering specialized expertise regarding social media direction, creative production, brand personality, and community engagement for our various entertainment properties.
Perform routine audits of account health, strategic direction, and compliance to ensure the highest calibre of content, ideal distribution schedules, and rigorous alignment with digital accessibility requirements, including alt-text and captioning.
Analyze shifts in platform algorithms,



providing practical guidance for the enhancement of our social media offerings.
Conduct thorough examinations of platform data and account metrics to provide detailed reports, strategic recommendations, and comparative performance analysis against industry peers.
Assist in the design, implementation, and oversight of unified strategic frameworks, specialized content calendars, and templates.
Assist in maintaining the Entertainment Social Media Portal, guaranteeing consistent round-the-clock availability of guidelines, best practices, assets, templates and many more resources.
Serve as a custodian for brand integrity, editorial excellence, and adherence to digital policies across our social ecosystem.
Coordinate cross-departmental communities of practice specifically focused on platform ecosystems (e.g., Meta, TikTok).
Conceptualize and deliver bespoke educational courses and skill-building modules for social media editors and digital producers across the corporation.
Cultivate and sustain collaborative partnerships among core digital units, marketing, communications, legal, and revenue-focused divisions.
In collaboration with Media Solutions, advise on the creation of impactful sales and sponsorship opportunities for our partners.
Act as a liaison for independent content creators, outside production houses, marketing agencies, platform partners, and SaaS technology providers.
THE CANDIDATE Expert understanding of social media platforms such as Facebook, Instagram, TikTok, and X (formerly Twitter) alongside strong familiarity with industry-standard social listening and analytics tools.
A people leader with the ability to keep teams engaged.
Highly organized with a keen attention to detail and ability to meet

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📌 Senior Specialist, Social Media Strategy - CBC Entertainment (English Services) (Ontario)
🏢 cbcrc
📍 Ontario