Marketing SpecialistLocation: New Westminster, BC

Employment Type: Full time

Salary: $60,000 CAD annually

About the Role

We are looking for a creative, organized, and hands-on Marketing Specialist to join our growing team.

This role will be responsible for bringing our brands and products to life across social media, email, retail, product launches, and marketing materials. The ideal candidate is someone who can take an idea from concept to execution, has a strong eye for design and branding, and thrives in a fast-paced, entrepreneurial environment.

You’ll work closely with the sales, product, and leadership teams to develop marketing initiatives that build brand awareness, support retail partners, and drive product sales.

Key Responsibilities

Social Media

- Manage day-to-day social media content across relevant platforms
- Develop social media calendars and content plans
- Create engaging posts, stories, reels, and other social content
- Coordinate photography, video, and other creative assets
- Monitor engagement, trends, and competitor activity
- Help grow and maintain a consistent brand presence online
- Track social performance and provide regular insights and recommendations

Email Marketing

- Plan and execute email marketing campaigns
- Build and maintain email campaigns, newsletters, and product announcements
- Develop engaging copy and creative for email communications
- Support customer and retail partner communications
- Monitor campaign performance and make recommendations to improve engagement

Retail & Sales Marketing

- Create marketing materials and tools for retail stores and sales representatives
- Develop sell sheets, product cards, posters, signage, displays, promotional materials,



and other retail assets
- Work with the sales team to identify marketing needs and opportunities
- Ensure all marketing materials are on-brand, accurate, and up to date
- Support retail promotions and activations

Product Launches

- Support and coordinate marketing plans for new product launches
- Develop launch timelines, creative assets, promotional materials, and digital campaigns
- Coordinate product photography and other launch content
- Work with sales and product teams to ensure all launch materials are ready on time
- Help develop campaigns that create excitement and awareness around new products

Creative & Brand

- Create marketing assets
- Maintain brand consistency across all marketing channels and materials
- Support the development of packaging, promotional, digital, and retail creative
- Organize and maintain marketing assets and brand files
- Adobe Creative Suite experience is considered an asset

General Marketing

- Research market trends, competitors, and emerging opportunities
- Assist with events, trade shows, retail activations, and promotional initiatives
- Help coordinate influencer, creator, and partnership opportunities where applicable
- Track marketing initiatives and assist with reporting and performance analysis
- Take on additional marketing projects as the company and brands continue to grow

What We're Looking For




- 2–4+ years of marketing experience, ideally in consumer goods, retail, CPG, cannabis, lifestyle, or a related industry
- Strong understanding of social media and digital marketing
- Experience creating and managing email campaigns
- Excellent writing and communication skills
- Strong creative eye and understanding of branding
- Advanced Canva skills are required
- Adobe Creative Suite experience is a strong asset
- Experience creating retail and sales materials
- Strong project management and organizational skills
- Ability to manage multiple projects and deadlines simultaneously
- Comfortable working independently and taking ownership of projects
- Highly detail-oriented and proactive
- A strong understanding of current social media trends and content formats
- Photography, videography, or content creation experience is an asset

The Ideal CandidateWe're looking for someone who is creative but organized, strategic but hands-on, and comfortable wearing a lot of hats. You don't need to be a senior marketing manager — we want someone who is excited to roll up their sleeves and actually make things happen.

You should be comfortable taking a product, promotion, or idea and turning it into a complete marketing execution — from the social post and email campaign to the sell sheet sitting in a retail store.

This is an excellent opportunity for someone who wants to take ownership of marketing within a growing company and have a direct impact on our brands and products.

Compensation$60,000 CAD annually

Additional compensation, benefits, and perks to be discussed based on experience and company policy.

📌 Marketing Specialist (New Westminster)
🏢 Leaf Infusions
📍 New Westminster