Join to apply for theDirector, Media Effectivenessrole atdentsu .Job DescriptionOur mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.AccountabilitiesLead client development efforts for advanced analytics, including new and organic business pitchesCollaborate across the dentsu network, including Merkle, to bring in automation and support our clients in complex analytics projectsManage the analytics business for a portfolio of clientsLead the integration of all analytics disciplines in service of client business outcomesAct as the senior contact for analytics, adapting to business challenges with agility and directionAdvise client on how best to apply econometrics and attribution of their media directly to their media planning & business effortsPartner with audience and insights to drive more closed loops on audience performance to analytics to constantly improve performance but also source opportunities for clientsSteward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be leveraged to answer ongoing and ad hoc client questionsMentor and develop skill set of analytics teamsExplore business opportunities in Creative Analytics and new spaces in advanced analyticsPartner in the development of agency thought leadershipQualificationsPost-secondary Degree or Diploma in Mathematics, Statistics, Business Analysis, Media,



or related field.A minimum 5 years’ experience in a similar role with a focus in media or digitalExcellent verbal and written communication skills, with ability to convey and package technical findings in straightforward termsUnderstanding of all planning and buying, with a focus on standard media metrics in social, search, display, TV, connected TV, video, print, OOH/DOOH etc.Experience with Data Visualization software and dashboard building (e.G., Tableau) This role knows how to deliver a story with data.Expertise in relational databases and a requisite programming language (e.G., SQL, R, or Python) to work with them and lead the training of junior employeesExtensive experience with statistical modelling techniquesExperience in the development and execution of data strategies for a highly complex client.Team-oriented with a collaborative spiritWell-developed communication skills: the ability to communicate complex data challenges and insights to an executive level audience is a critical qualificationExceptional attention to detailProven track record of achievement in the management of teams in a data-driven agency environmentStrong presentation skills and personal presenceStrategic forward thinker with proven leadership skillsAdditional InformationVacancy: Is this posting for the purposes of filling an existing vacancy [ Y /N]The salary range for this position is $100k-$115k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.AI Disclosure[ dentsu ] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.LocationTorontoBrandDentsu MediaTime TypeFull timeContract TypePermanentSeniority levelDirectorEmployment typeFull-timeJob functionMarketing and SalesIndustriesAdvertising Services#J-18808-Ljbffr

📌 Director, Media Effectiveness - $100,000 - $115,000 A Year (Toronto)
🏢 dentsu
📍 Toronto