This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Performance Marketing Strategist based in Canada.

As a Senior Performance Marketing Strategist, you will own paid media strategy for a portfolio of high-growth B2B companies and act as a trusted advisor to senior marketing and executive stakeholders. You will connect campaign performance to the metrics that matter most, including qualified leads, pipeline, and revenue. The role combines hands-on expertise across major advertising platforms with strategic client leadership and commercial judgment.

You will lead senior-level conversations, turn complex data into clear recommendations, and confidently guide clients toward decisions. You will also drive forecasting, budget management, conversion tracking, experimentation, and AI-assisted campaign optimization. This is a fully remote chance within a high-performing, globally distributed team where ownership, continuous learning, and client impact are central to the working environment.

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Accountabilities:

- Develop and lead paid media strategies aligned with each client’s business objectives and North Star Metric, ensuring advertising investment is connected to measurable commercial outcomes.
- Manage and grow a portfolio of approximately 4–7 B2B clients as the primary strategic contact, building trusted relationships with Marketing Managers, demand generation leaders, CMOs, and executive stakeholders.
- Lead monthly and quarterly business reviews, presenting results, trade-offs, risks, opportunities, and recommended next actions while keeping conversations focused on decisions and priorities.
- Set agendas, confidently manage senior client calls, handle challenging questions and pushback in real time, and ensure every conversation concludes with clear decisions, owners, and timelines.

- Own forecasting and budget pacing against quarterly and annual targets, proactively identifying risks, blockers, and opportunities before they impact performance.
- Translate campaign and attribution data into clear, actionable recommendations that clients can understand and implement, focusing on demos, pipeline, revenue, and other meaningful business outcomes rather than vanity metrics.
- Plan, launch, manage, and optimize campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads according to client objectives and performance requirements.





- Maintain end-to-end conversion tracking integrity across GA4, Google Tag Manager, and CRM systems, ensuring measurement is accurate before campaigns are launched or changes are implemented.
- Diagnose performance issues at their root, whether related to tracking, account structure, bidding, creative, targeting, or demand, and prioritize solutions based on business impact, effort, and implementation realities.
- Drive AI-assisted campaign strategy, creative testing, measurement, and optimization while continuously identifying ways to improve performance and operational efficiency.

- Provide candid, constructive feedback and coach clients at different levels, helping them understand performance, make informed decisions, and improve their marketing effectiveness.
- Maintain strong quality standards by thoroughly reviewing and QAing campaign changes, tracking configurations, recommendations, and deliverables before they go live.

Requirements

- 3+ years of hands-on B2B paid media experience, including at least 1 year working with B2B SaaS companies.
- Previous experience in a client-facing strategic role where you owned client communication, recommendations, and outcomes rather than focusing solely on campaign execution.
- Demonstrated track record of delivering against B2B marketing objectives such as MQL, SQL, pipeline, or revenue targets.
- Direct experience managing at least $50,000 in monthly advertising spend across multiple client accounts or campaigns.
- Strong Google Ads expertise combined with practical experience using at least one additional platform such as LinkedIn Ads, Meta Ads, or Microsoft Ads.

- Working knowledge of GA4, Google Tag Manager, and CRM-based attribution, with experience using platforms such as HubSpot or Salesforce.
- Strong analytical skills and the ability to connect campaign-level data to broader business performance and commercial outcomes.
- Excellent written and verbal communication skills, with the confidence to lead senior-level conversations and defend strategic recommendations under pressure.





- Strong organizational and prioritization skills, with the ability to manage multiple clients, deadlines, budgets, and strategic priorities simultaneously.
- Commercial judgment and a proactive mindset, with the ability to identify risks, opportunities, and blockers without waiting for clients to raise them.
- A strong sense of ownership, accountability, and follow-through, combined with a growth mindset and willingness to continuously learn and improve.

- Comfortable working in a remote, international environment and collaborating across different time zones and functions.

Benefits

- Fully remote working arrangement.
- 5 weeks of paid time off.
- Competitive compensation with quarterly bonus opportunities.
- Flexible working hours, with a requirement for at least 4 hours of overlap with the 9:00 AM–5:00 PM EST working window.
- Paid professional development, including access to training, schools, events, and conferences.

- For full-time Canadian residents, comprehensive health, dental, and vision/eye care coverage.
- Opportunity to work with fast-growing B2B and SaaS businesses and influence meaningful pipeline and revenue outcomes.
- High level of ownership and exposure to senior marketing and executive stakeholders.

- Opportunity to develop expertise across paid media, attribution, AI-assisted marketing, experimentation, and strategic consulting.
- Collaborative environment with a globally distributed team focused on continuous learning, client success, and professional growth.

nHow Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

📌 Senior Performance Marketing Strategist (Canada)
🏢 Jobgether
📍 Canada