Digital Marketing & Web Specialist — B2B Growth & Conversion

Location: Vancouver, BC | Full-time | Early-Career Opportunity

About CNANO

CNANO is a Canadian science-driven skincare and pharmaceutical technology company developing advanced solutions for skin repair, rejuvenation, and post-procedure care.

Our products serve cosmetic dermatology, aesthetic and plastic surgery clinics, healthcare professionals, and pharmacies.

We are seeking an ambitious early-career professional to help grow CNANO's B2B digital presence, lead generation, and e-commerce conversion.

The Role

You will work directly with the founders and marketing team to attract qualified customers, optimize the website, generate qualified leads, and improve conversion.

Core funnel:

Traffic → Engagement → Qualified Lead → Customer

Key Responsibilities

Website & Shopify

- Manage and optimize Shopify website, product pages, collections, and landing pages.
- Build conversion-focused pages for clinics, aesthetic professionals, healthcare professionals, and pharmacies.
- Improve UX, CTAs, mobile experience, and customer pathways.
- Support Shopify Liquid, HTML, CSS, and basic JavaScript.

B2B Marketing & Lead Generation

- Initiate campaigns targeting professional customers.
- Generate qualified leads, sample requests, inquiries, training bookings, and orders.
- Support email marketing, CRM, lead nurturing, and marketing automation.
- Create sales and professional outreach materials.

Content, SEO & Analytics

- Create product pages, landing pages, blogs, emails, FAQs, and social content.
- Translate scientific information into clear customer-focused communication.




- Support SEO, keyword and competitor research.
- Monitor performance using GA4, Shopify Analytics, Google Search Console, Microsoft Clarity, and Klaviyo.
- Support A/B testing and conversion optimization.

Creative

- Assist with product photography, video, graphics, and social content.
- Use Canva, Figma, Adobe, video-editing, and AI creative tools.

Priority Candidates Priority will be given to candidates with hands-on experience in:

- B2B digital marketing and lead generation
- Healthcare, pharmaceutical, medical aesthetics, skincare, beauty, or wellness
- Shopify and e-commerce
- CRO, A/B testing, and customer journey optimization
- SEO, analytics, email marketing, or Klaviyo
- Professional content creation and AI creative tools
- CRM, lead nurturing, or B2B sales enablement
- Startup or entrepreneurial environments

Candidates who can demonstrate measurable results—such as qualified lead generation, improved conversion, or business growth—will be particularly strong candidates.

Performance Expectations

This is a results-oriented role. Success will be measured through:

- B2B website conversion rate
- Qualified leads and inquiries
- Sample requests and training bookings
- Lead-to-customer conversion
- Qualified website traffic




- Landing-page performance
- Campaign performance
- A/B testing and conversion improvements

The goal is not simply more traffic—it is more qualified customers.

What We're Looking For

- Recent graduate or early-career candidate in marketing, digital marketing, business, communications, e-commerce, design, computer science, or a related field.
- Strong interest in digital marketing and technology.
- Great written and verbal communication skills.
- Analytical mindset and attention to detail.
- Comfortable with websites, social media, and digital tools.
- Fast learner with strong initiative and organization.
- Ability to work independently in a fast-paced startup environment.

Experience with Shopify, SEO, GA4, Klaviyo, CRO, Canva/Figma/Adobe, video editing, or healthcare/beauty marketing is an asset.

What You'll Gain

Hands-on experience in:

B2B Marketing • Lead Generation • Shopify • CRO • SEO • Analytics • Email Marketing • Digital Campaigns • Content • A/B Testing • AI-Assisted Marketing • Science & Healthcare Marketing

You will work directly with experienced professionals and gain exposure to pharmaceutical science, nanotechnology, skincare, digital commerce, and entrepreneurship.

Why CNANO?

Join a growing Canadian company where you can take ownership, test ideas, work with real customers, and see the measurable impact of your work.

Please send your resume, along with a link to your portfolio or examples of your work, to: [email protected].

Thank you,

CNANO Pharmaceuticals Talent Acquisition

📌 Digital Marketing and Website Specialist (Vancouver)
🏢 CNANO
📍 Vancouver