GTM (Go-to-Marketing) Engineer

About Hokusan

Hokusan Tea Canada is a fast-growing wholesaler of premium Japanese green tea, specializing in matcha and offering a curated range of Japanese teas and accessories. We partner with cafés, restaurants, retailers, and businesses across Canada to bring premium Japanese tea culture to a growing market.

Our mission is to create an authentic, premium Japanese matcha experience by partnering with businesses that care about quality, culture, and thoughtful customer experiences.

We are a small, collaborative and entrepreneurial team. As we continue to scale across Canada, we are looking for someone who can help us build a stronger marketing and go-to-market engine.

About the Role

We’re looking for a GTM (Go-to-Marketing) Engineer who can bring together marketing strategy, CRM, automation, data, customer growth, and AI-powered workflows. This role sits at the intersection of marketing, sales, operations, and technology. Reporting directly to the CEO, you’ll help shape how Hokusan attracts recent customers, communicates with prospects and existing accounts, manages its pipeline, and uses data to make better growth decisions.

We’re looking for someone who is equally comfortable developing a marketing campaign, analyzing CRM data, improving a customer journey, and experimenting with new AI and automation tools.

What You’ll Do

Marketing & Brand

- Develop and execute integrated marketing campaigns across email, web, social media, digital advertising, partnerships, and events.
- Maintain and evolve Hokusan’s brand identity and ensure consistency across customer touchpoints.
- Create marketing materials, presentations, landing pages, customer communications, and campaign assets.
- Work with designers, content creators, and external partners to ensure creative output is polished, consistent, and effective.
- Develop campaigns that support brand awareness, customer acquisition, retention, and pipeline growth.
- Track campaign performance and continuously optimize based on data and conversion.

CRM, Pipeline & Customer Growth
- Own and continuously improve Hokusan’s CRM and customer database.
- Maintain clear and accurate pipeline stages, customer records, and activity tracking.
- Analyze pipeline performance and identify opportunities to improve customer conversion and retention.
- Develop lead scoring, segmentation, and routing processes.




- Build systems to track prospects from initial inquiry through conversion.
- Identify opportunities to turn occasional customers into consistent, long-term accounts.
- Create structured follow-up and customer communication processes.
- Work closely with Sales to ensure customer and pipeline data is accurate, organized, and actionable.

Data & Analytics
- Analyze CRM, sales, Shopify, and marketing data to understand customer behavior and business performance.
- Build dashboards and regular reporting for leadership.
- Track key metrics including:
- Pipeline growth
- Lead conversion
- Customer acquisition
- Repeat purchasing
- Customer retention
- Campaign performance
- Revenue by customer segment
- Identify trends and opportunities within customer and sales data.
- Use data to recommend improvements to campaigns, customer communication, and growth strategy.
- Establish consistent tracking standards across marketing channels.
- Automation & AI
- Build automated email journeys and customer communication workflows.
- Automate repetitive marketing and CRM processes.
- Experiment with AI tools for customer research, content creation, personalization, segmentation, and workflow automation.
- Improve the connection between marketing, CRM, Shopify, and other business systems.
- Evaluate new marketing, CRM, analytics, and AI tools.
- Introduce technologies that improve team efficiency and customer experience.
- Continuously test new ways to make Hokusan’s marketing operations faster and more scalable.

You’re a Great Candidate If…

- You have 3+ years of experience in marketing, growth marketing, GTM, marketing operations, or a related role.
- You have experience working in a B2B environment.
- You are comfortable working with CRM platforms such as Pipedrive, HubSpot, Salesforce, or similar.
- You have strong analytical skills and enjoy working with sales and marketing data.
- You have experience creating and managing marketing campaigns across multiple channels.
- You understand customer journeys, lead nurturing,



pipeline management, and retention.
- You have experience building automated email campaigns and workflows.
- You are curious and comfortable experimenting with AI and automation tools.
- You have experience with platforms such as Shopify, Klaviyo, Mailchimp, Google Analytics, Meta, or similar tools.
- Experience with APIs, no-code automation tools, SQL, Python, or JavaScript is an asset but not required.
- You balance creativity with commercial thinking and care about measurable results.
- You are highly organized and able to manage multiple projects at once.
- You are a self-starter who can take an idea from strategy through execution.
- You thrive in a fast-moving startup environment and are comfortable building systems from scratch.
- Experience in wholesale, food & beverage, hospitality, CPG, or Japanese products is a plus.

What Success Looks Like

Within your first 6–12 months:

- Hokusan has a clean, reliable, and consistently maintained CRM.
- Leadership has clear visibility into marketing and pipeline performance.
- Prospects and customers receive consistent, timely communication.
- Marketing campaigns can be connected to measurable customer and revenue growth.
- Customer data is being used to identify retention and growth opportunities.
- Automated workflows reduce repetitive manual work.
- AI tools are being used practically to improve marketing productivity.
- Hokusan has stronger systems for turning prospects into customers and customers into repeat accounts.
- Hokusan’s brand remains premium and consistent as the business continues to scale.

Compensation

50,000 - 70,000 CAD / year (based on the negotiation)

Why You’ll Love Working Here

- Hokusan is a growing company helping reshape how authentic Japanese matcha reaches the Canadian market.
- You’ll work directly with the CEO and have significant ownership over how our marketing systems and growth strategy evolve.
- Because we are still building, you’ll have room to experiment, introduce new technology, improve existing processes, and directly see how your work impacts the company’s growth.
- Remote-based working style
- You will get to try Japanese premium teas and matcha.
- Friendly and supportive culture, regularly holding company events (lunch/dinner/etc.)

How to Apply

Please send your resume and cover letter to [email protected]

📌 Go-To-Marketing Engineer (Toronto)
🏢 Hokusan Tea Canada
📍 Toronto