Overview

We’re Central Station and we’re a different kind of agency with unique skills. For clients looking for branding and design, physical experiences, or digital marketing — and when it has to be best in class — we’re here for them.

We’re independently owned by six partners from different disciplines. We knew there was a better way of creating work that is Central to clients today, so we built an agency around it. We’re 40 people and growing. We have a talented team of designers, developers, strategists, art directors, writers, account managers, project managers, digital marketers, and production people.

Our client roster spans a broad range of product categories. Most are Canadian, some are North American, and a handful are Global. Some use us for B2B, some B2C and others, both. Most have been with us for 7-20 years, others we’ve targeted and acquired over the past 2-3 years. Our top clients include The Miller Group, KPMG, Samsung, Atlas Roofing Corporation, St. Francis Herb Farm, Nike, Wajax, and the City of Guelph.

Logistics

Our office is located at 14 Birch Avenue, in the Summerhill area of midtown Toronto, but we’ve mostly been working from home/remotely since March 2020. Since it became secure to return to the office, we have implemented a Flexible Work Options Policy that give our team a desirable balance between primarily working from home with the option for collaborative time in the office.

We host four annual on-site all-staff days each calendar year, but there are also occasions where your presence is needed in-person for client or planning meetings.

The SEO Specialist will report to the VP, Digital Marketing. They will be joining the content team, working closely with our Content Marketing Manager and SEO Content Specialist. We thrive on delivering incremental performance growth, in a fast-paced, agile work environment.

This is a contract full-time position and we’re looking to fill it (with someone great). Anticipated duration: September 21, 2026 – July 31, 2027.





This team member will be responsible for strategizing and implementing SEO tactics across multiple client accounts by:

- Ensuring the efficient day-to-day technical management of these accounts
- Carrying out ‘hands on’ on-site and technical changes
- Analyzing and drawing insight from third-party analytics data
- Conducting advanced-level keyword research, developing innovative ongoing off-site strategies

Key Responsibilities

- Work closely with the Client Success team to ensure each client is kept up-to-speed with progress and results so that all clients receive top quality, professional customer service from both you and from the client’s account lead.
- Develop a robust understanding of the services, competition, industry, marketing goals and objectives of each of your clients.
- Execute monthly SEO maintenance & optimization for multiple ongoing client accounts, ensuring efficient day-to-day management.
- Recommend on-site and technical changes and to carry out ‘hands-on’ changes where required.
- Carry out advanced and detailed keyword research to identify the most effective and targeted key phrases for each client. To periodically reassess these key phrases to ensure that they continue to be the right terms to target.
- Carry out detailed backlink analysis and devise innovative link building campaign ideas.
- Work closely with the Content Marketing Manager, when developing and managing advanced strategies for high value clients.
- Use a variety of proprietary and third-party tools to compile and draw insight from both company-specific, sector-specific and generic industry data,



to better understand user trends and behaviour and add context to the performance on each account.
- Produce reports for clients containing a robust description of monthly activity along with required time log when it applies, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the client.
- Ensure all reports are of a top-quality written standard and adhere to Central’s communication style.
- Attend and participate in client meetings.

Ideal Qualifications

- 4+ years of hands-on experience in search engine optimization.
- A passion for emerging AEO/GEO tactics and strong knowledge of effective SEO strategies and techniques.
- An up-to-date understanding of how Google, LLMs and other search engines rank pages.
- A strong comprehension of HTML, CSS and web standards.
- Analytical, with the ability to interpret information, news, data, and research quickly – and distil the most important/relevant information for intelligent strategic development.
- Extensive knowledge of Google Analytics and Google Search Console.
- Comfort leveraging Semrush, Screaming Frog, and/or similar third-party analytics platforms.
- Numerate and literate with the ability to produce top quality reports in Google Data Studio, PowerPoint, etc.
- A self-starter with a positive outlook and excellent attention-to-detail.
- Proactive and highly organized, with strong time management and planning skills.
- Able to meet tight deadlines and remain calm under pressure.
- Good at absorbing large amounts of information, with a general hunger for learning.

Contract Perks

- Annual Salary Range: $65,000 – 70,000
- Vacation: 2 weeks
- Location: remote-first, with some in-office (<10 times annually)
- Job Status: contract full-time
- Duration: September 21, 2026 – July 31, 2027

Apply through our website: https://www.centralstationto.com/careers/seo-specialist

📌 SEO Specialist [10-Month Contract] (Ontario)
🏢 Central Station, Toronto
📍 Ontario