Reporting to the Manager, Paid Social, the Specialist, Paid Social will provide day-to-day technical and analytical support with a key focus on campaign trafficking, reporting, analytics and coordinating other digital campaign-specific tasks for Canadian Tire's In-House Digital Media agency (CTDi). Responsibilities

Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, monitoring and optimization Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management Assist in troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issues Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns Responsibility for weekly, monthly and ad-hoc reporting and analysis as required Requirements

1-2 years hands-on experience Social platforms (Facebook, Instagram, Pinterest, TikTok, etc.)



Strong understanding of Dynamic Ads and Product Catalog requirements Understanding of data management platforms Solid proficiency in Microsoft Office, notably Microsoft Excel Problem solver with the ability to analyze and prioritize to meet business objectives Compensation & Benefits

Our typical hiring range is between $50,000 - $65,000 per annum. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. Comprehensive benefits and retirement program Performance incentives Continuing Education Program Career growth opportunities and product discounts Mental health benefits of $5,000 per year for eligible employees and families Canadian Tire Profit Sharing 1-2 years of hands-on paid social media experience; proficiency across Facebook, Instagram, Pinterest, TikTok and similar platforms; strong understanding of Dynamic Ads and Product Catalog requirements; familiarity with data management platforms; strong Microsoft Excel skills

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📌 Specialist, Paid Social (Winnipeg)
🏢 Canadian Tire
📍 Winnipeg