Join Tangerine as a Personalization Marketing Manager and redefine banking experiences. Drive client-centric initiatives with innovative technologies to enhance engagement across channels.In this leadership role, you will translate customer insights into effective strategies that personalize banking journeys. Your expertise will enable cross-channel activation and enhance overall client satisfaction. You will empower your team to excel and adapt within a dynamic setting.Key Responsibilities:
- Lead data-driven marketing strategies for customer engagement
- Enable next-best-action personalization across various channels
- Establish audience targeting and journey orchestration frameworks
- Collaborate with product and analytics teams for effective execution
- Oversee testing and optimization of marketing campaignsRequirements:
- 5-7+ years of experience in CRM or digital marketing
- Strong understanding of client signals and segmentation
- Experience with Adobe, Salesforce, or similar platforms
- Track record of navigating digital transformations
- Strong analytical and communication skillsMake an impact at Tangerine by creating exceptional, personalized banking experiences.#J-18808-Ljbffr

📌 Personalization Marketing Manager Role (Toronto)
🏢 Tangerine Bank
📍 Toronto