About UsSince 2013, Mine & Yours has been leading Canada’s luxury resale movement. We’re a recognized destination for buying and selling authentic pre‑owned luxury goods, serving a loyal in‑store and online community of fashion lovers worldwide.Our vision is to create a fashion community that values luxury, quality, and sustainability. By extending the life of luxury pieces, we help reduce fashion waste while making high‑end fashion more accessible. What sets us apart is our highly curated collections and inspiring, welcoming boutiques where every visit brings the excitement of discovering something new.Our Core ValuesPassion for Product - Every piece is a jewel, every detail matters.Connect and Uplift - We rise by lifting others.The Store is Our Stage - Every detail tells our story.Hustle Together - One team, one dream - we get it done.Sustainably Conscious - Mindful today, responsible for tomorrow.These values shape how we lead, collaborate, and support one another while delivering exceptional experiences for our clients.Position OverviewWe are looking for a highly organized, analytical, and performance-driven Digital Marketing Lead to oversee paid media, email marketing, digital reporting, and ecommerce marketing initiatives. This role is ideal for someone who thrives in both strategy and execution, understands digital growth, and is excited to help scale a quick‑paced luxury ecommerce brand.Key ResponsibilitiesDigital Marketing Strategy & ExecutionLead digital marketing initiatives across paid media, email marketing, and ecommerce campaigns to support company growth targetsOversee day‑to‑day execution of digital campaigns, ensuring timelines, deliverables, and cross‑functional dependencies are managed effectivelyEnsure brand consistency and alignment across all digital customer touchpointsCollaborate closely with Buying, Ecommerce,



Retail, and Creative teams to align storytelling across launches, promotions, and key campaignsSupport campaign planning and digital go‑to‑market execution across ecommerce and retail initiativesPaid Media & Performance MarketingManage and optimize paid digital campaigns across Meta, Google, and emerging platformsPartner with internal and external teams on ad trafficking, reporting, creative testing, and weekly optimizationsMonitor and report on ROAS, CPA, conversion rate, and customer acquisition performanceSupport budget pacing and campaign allocation to maximize efficiency and profitabilityIdentify opportunities for growth through audience segmentation, retargeting strategies, and creative testingEmail Marketing & CRMLead Klaviyo email marketing operations including campaign planning, segmentation, automated flows, A/B testing, and reportingBuild and maintain email marketing calendars aligned with launches, promotions, and seasonal campaignsDevelop strategies focused on customer retention, repeat purchase behavior, and lifecycle marketingContinuously optimize email performance through testing, reporting, and customer insightsReporting & AnalyticsMaintain weekly and monthly reporting dashboards across paid media, email, and ecommerce performanceAnalyze campaign and customer data to identify trends, insights,



and optimization opportunitiesPresent actionable recommendations to leadership based on performance metricsTrack KPIs related to acquisition, retention, conversion, and revenue growthWhat We’re Looking For3–5+ years experience in digital marketing, performance marketing, ecommerce marketing, or CRMStrong understanding of Meta Ads Manager, Google Ads, Google Analytics, and KlaviyoProven experience managing and optimizing paid media campaigns focused on ROAS and conversionStrong analytical mindset with experience building reports and interpreting performance dataHighly organized with strong project management and communication skillsComfortable working in a fast‑paced, entrepreneurial environmentPassion for fashion, luxury, ecommerce, or resale is considered a strong assetWhy Join Mine & YoursJoin one of Canada’s leading luxury resale companiesWork at the intersection of fashion, sustainability, and ecommerceBe part of a collaborative, entrepreneurial, and fast‑growing teamOpportunity to play a key role in shaping the future growth of the brandBenefits & PerksComprehensive benefits package including: extended health, dental, and vision care.Access to a virtual healthcare platform and Employee & Family Assistance Program.Generous product discount and exclusive access to curated inventory.Opportunities for professional development and growth within the business.A collaborative, entrepreneurial environment where your impact is visible.The opportunity to work alongside a passionate team with a shared love for luxury and fashion.Our Commitment to InclusionAt Mine & Yours, diversity, equity, and inclusion are central to who we are. We know these values strengthen our business, our team, and our impact in the world. We welcome all qualified candidates to apply and are committed to providing an inclusive and accessible experience for everyone.#J-18808-Ljbffr

📌 Digital Marketing Lead (Winnipeg)
🏢 Business Television
📍 Winnipeg