Become Directive Consulting's Player-Coach Lifecycle Marketing Expert, leading innovative client strategies from both a strategic and execution perspective. Operate in a cutting-edge remote setting that values creativity and measurable results.
As you establish a Lifecycle Marketing practice, you'll be instrumental in transforming client engagement efforts into tangible revenue and growth. This role demands strong leadership, as you will guide both the strategic direction and hands-on execution of lifecycle programs while mentoring future team members. Your insights will challenge existing methods to create unique, client-centered solutions.
Key Responsibilities:
• Build and refine lifecycle marketing frameworks with clients
• Architect comprehensive journeys for customer engagement




• Identify and implement high-impact opportunities
• Develop metrics that connect lifecycle engagements to business success
• Lead direct client interactions and project delivery
Requirements:
• 6+ years of relevant Lifecycle Marketing experience
• Proven track record with eCommerce or B2B SaaS businesses
• Hands-on lifecycle architecture and improvement
• In-depth knowledge of segmentation and automation tools
• Confident in engaging and guiding client conversations
Lead groundbreaking lifecycle marketing initiatives with Directive Consulting.
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📌 Player-Coach Lifecycle Marketing Expert (Calgary)
🏢 Directive
📍 Calgary