Join RBC in a Senior Marketing Director role focused on Home Equity Finance, driving strategic marketing initiatives. This senior position calls for a results-oriented leader passionate about financial services.As the Senior Marketing Director, you will be responsible for steering the complete marketing strategy for RBC's Home Equity Finance product. You will lead a talented marketing team in developing integrated campaigns that effectively connect brand messaging with user engagement. Collaboration with cross-functional teams will be critical, as you influence strategic decisions at executive levels, supported by data insights.Key Responsibilities:
Own the marketing strategy for Home Equity Finance portfolio
Lead integrated marketing campaigns focused on premium acquisition




Transform insights into effective marketing messages and programs
Manage budgets and performance tracking against KPIs
Establish data benchmarks and optimize marketing ROIRequirements:
Over 12 years of integrated marketing experience in Financial Services
5+ years developing and leading effective marketing teams
Expertise in multi-channel strategy execution
Robust data analysis skills and performance measurement
Proven experience presenting to senior stakeholdersUtilize your leadership qualities to drive impactful marketing strategies and bolster RBC’s Home Equity Finance portfolio.#J-18808-Ljbffr

📌 Senior Marketing Director, Home Equity Finance Toronto (Canada)
🏢 RBC
📍 Canada