Step into a transformative role as Lifecycle Marketing Leader with Directive Consulting, where your insights will shape B2B client engagement strategies. Blend hands-on marketing execution with strategic oversight in a dynamic, remote-first setting.This role requires a seasoned leader to build a dedicated Lifecycle Marketing practice from the ground up. You will directly influence how Directive approaches lifecycle marketing by crafting cutting-edge strategies, mentoring others, and reinforcing client relationships through complex marketing engagements. Your experience and vision will be crucial in redefining the lifecycle marketing landscape for clients.Key Responsibilities:
Construct tailored lifecycle strategies for various revenue models
Establish end-to-end customer journey architectures




Prioritize and fill gaps in lifecycle initiatives
Design robust measurement frameworks for business impact
Foster client relationships through impactful marketing deliveryRequirements:
Minimum 6 years of expertise in Lifecycle Marketing
In-depth experience with B2B, SaaS, or service industries
Robust hands-on lifecycle program development
Expertise in automation platforms and customer journeys
Excellent stakeholder communication skillsDrive lifecycle marketing innovation and strategy at Directive Consulting.#J-18808-Ljbffr

📌 Lifecycle Marketing Leader At Directive Ottawa
🏢 Directive
📍 Ottawa