Job Description:

Onni Hospitality is seeking an experienced, data-driven Senior Hospitality Digital Marketing Manager to lead the digital marketing strategy for its growing Hospitality portfolio. This role oversees e-commerce and paid media strategy across a collection of distinctive hotels and restaurants in Chicago, Dallas, Long Beach, Los Angeles, Seattle, Vancouver, and Italy.

This is an exciting opportunity to join Onni Hospitality during a period of significant expansion. Over the next 6-12 months, the successful candidate will play a key role in expanding the digital marketing function, building an in-house team, and shaping the future of digital marketing across the Hospitality portfolio.

Perks:

- Competitive pay & a Comprehensive Benefits Package.
- Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance.
- Annual Education Allowance
- Generous Referral Program
- Fun & collaborative company culture with lots of team building events
- Local discounts to restaurants, clothing stores, personal training, and more
- Free access to a fully equipped gym
- Friends and Family rates for hospitality brands.

What You Will Do:

- Lead digital marketing strategy across Onni Hospitality's portfolio of hotels and restaurants, with a focus on driving direct bookings, covers, and guest acquisition
- Act as a steward of each property's brand, ensuring digital creative, messaging, and imagery reflect the design standard, tone, and guest experience of a luxury and lifestyle portfolio.
- Develop, execute, and optimize paid media campaigns across Google, Meta, display, and metasearch, managing media budgets and performance across multiple properties, markets, and demand seasons.
- Translate the on-property experience - rooms, restaurants, bars, spa, events,



and neighbourhood - into compelling digital storytelling that converts browsers into guests.
- Partner closely with Revenue Management, Sales, Operations, and on-property General Managers and F&B; leaders to develop campaigns, promotions, packages, and openings that support need periods and revenue goals.
- Oversee website performance, booking engine merchandising, SEO, conversion rate optimization (CRO), and user experience, ensuring the digital path to purchase feels as considered as the arrival experience.
- Own the digital storefront for each property, including Google Business Profile, reservation platforms, imagery, menus, and listing accuracy across hotel and restaurant channels.
- Develop and optimize OTA and metasearch strategies that maximize visibility, grow direct booking share, and reduce reliance on third-party channels.
- Support new property and restaurant openings with pre-launch digital strategy, awareness campaigns, and demand generation.
- Monitor and support guest reputation and review presence across digital platforms in partnership with Operations, recognizing its direct impact on conversion.
- Develop executive dashboards and reporting, translating digital and e-commerce performance into actionable insights and recommendations for ownership, executives, and property leadership.
- Ensure accurate analytics, tracking, and attribution across digital platforms, maintaining GA4, GTM,



and marketing measurement best practices.
- Build, mentor, and lead a high-performing digital marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
- Champion the adoption of AI-powered tools and emerging technologies to improve marketing efficiency, reporting, and campaign performance.
- Oversee agency and vendor relationships as needed to support digital marketing initiatives and business objectives.
- Stay current on hospitality and digital marketing trends, and identify new opportunities to drive innovation and business growth.

What You Will Bring:

- 5+ years of experience in digital marketing, e-commerce, and performance marketing. Hotel and/or restaurant experience is strongly preferred, whether in-house or agency-side.
- A genuine affinity for hospitality - an understanding of what makes a property feel special, and an instinct for how brand, service, and design translate into digital demand.
- Experience marketing luxury, lifestyle, boutique, or independent brands, with the judgment to uphold brand standards while still delivering on performance targets.
- Proven experience managing paid media strategies across Google, Meta, display, and metasearch.
- Robust knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and marketing performance reporting.
- Experience with SEO, website optimization, booking engine optimization, and conversion rate optimization (CRO).
- Familiarity with the commercial rhythms of hospitality - seasonality, need periods, compression, length of stay, and the interplay between direct and third-party channels.
- Comfort working with multiple brands and stakeholders at once, including on-property leadership, and adapting voice

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📌 Senior Hospitality Digital Marketing Manager - Hospitality (Vancouver)
🏢 Onni
📍 Vancouver