- Develop content briefs and messaging hierarchy for paid marketing channels across all stages of the funnel
- A/B test creative strategy to grow and convert audience segments and improve paid media creatives
- Execute digital marketing campaigns, including ad uploads, creative updates, and content tracking
- Conduct creative analysis and industry research to inform and optimize paid marketing strategies
- Support end-to-end influencer processes, including identification, vetting, contracting, management, and performance reporting
- Analyze marketing performance, update reports, and track key metrics
- Partner with the agency on Google campaign execution, creative updates, and content delivery
- Create cohesive paid marketing campaigns aligned with Casper’s brand standards and objectives
- Participate in campaign ideation and prepare marketing briefs for paid channels
- Manage multiple projects while maintaining creativity and attention to detail
- Monitor content trends and develop innovative ideas aligned with targets
- Support Content Marketing Production from development through execution
- Report to the Senior Manager, Growth Marketing

Requirements

- Bachelor’s degree in Marketing, Business, or a related field
- 2–4 years of experience in performance marketing
- 2 years focused on paid social running Meta and TikTok
- Proficiency in Meta, Meta Business Suite, TikTok, including Smart Plus and Search Campaigns, Google Search, Performance Max, Demand Gen, and GA4 as an asset
- Demonstrated success running influencer campaigns across Meta, YouTube,



TikTok, and other platforms
- Comfortable participating in photoshoots and video recordings
- Experience managing ecommerce product feeds
- Detail-oriented and organized; able to manage multiple tasks in a fast-paced environment
- Project management experience is an asset
- Comfortable working with data to track performance and identify optimization opportunities
- Understanding of e-commerce and its digital marketing landscape
- Able to work independently and in a team environment

Core Competencies

Demonstrates expertise in developing and executing paid marketing campaigns across various platforms, with a robust focus on performance marketing and influencer management. Proficient in analyzing marketing performance and optimizing strategies to align with brand objectives.

Highest-signal resume keywords

- Performance Marketing
- Paid Social Campaign Management
- Influencer Campaign Execution
- Data Analysis and Optimization
- Project Management

ATS Optimization Keywords

Hard Skills

- Content Brief Development
- A/B Testing
- Digital Marketing Campaign Execution
- Creative Analysis
- Ecommerce Product Feed Management

Soft Skills

- Detail-Oriented
- Organized
- Creative Thinking
- Team Collaboration
- Independent Work

Industry Keywords

- E-commerce
- Digital Marketing
- Influencer Marketing
- Campaign Ideation
- Content Marketing

Tools & Technologies

- Meta Business Suite
- TikTok
- Google Search
- Performance Max
- GA4

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📌 Growth Marketing Specialist (Toronto)
🏢 Jobtailor
📍 Toronto