Company Description Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of team-oriented and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America. Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Moov AI, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM), MSL Canada/North Strategic and Publicis Sapient. Overview The Senior Director, Product Strategy owns the vision and product roadmap strategy for Connected Solutions (Publicis Groupe’s AI & Data core products). They act as the bridge between client business needs and product capability: turning strategic priorities into a structured, sequenced business roadmap, and holding the line between strategic planning, tactical product design, and execution. They are a product champion and strategic storyteller, representing Connected Solutions in client-facing pitches, senior presentations, and internal alignment discussions. Ultimately, this person turns individual client opportunities into scalable commercial momentum,



and ensures Publicis Groupe’s Connected Solutions evolve in response to client needs. Responsibilities Roadmap Ownership: Own the roadmap and rollout sequencing for core agentic solution, and identify adjacent products to grow around the core solution. Roadmap Prioritization: Establish clear prioritization criteria for roadmap decisions, balancing client demand, product feasibility, commercial potential, and strategic fit. Business-to-Technical Bridge: Set the high-level product vision and desired user experience, then partner with the Product Lead to translate it into an executable plan with Delivery & Technology. Adoption & Impact: Define what successful rollout looks like: identifying the adoption signals, client outcomes, and repeatable use cases that indicate potential for scale. Feedback Loop Management: Capture friction and adoption signals from clients and agencies, feeding them back into business roadmap prioritization. Growth and Market Positioning: Identify & shape growth opportunities within existing and prospective client relationships. Storytelling & Demos: Shape and present the business narrative for internal and client-facing moments, translating solution capability into a compelling story that stakeholders, clients, and agencies can act on. Represent Connected Solutions in pitches, senior presentations, demos, and strategic growth conversations. Client Support: Support

📌 Senior Director, Product Strategy (Ai, Data, Advertising) (Toronto)
🏢 Socket.dev
📍 Toronto