Elevate Lyft's marketing capabilities as a B2B Marketing Technology Lead. This hybrid role focuses on the comprehensive management of marketing technology solutions and implementation of AI enhancements.

In your role at Lyft, you will take charge of the B2B marketing tech stack, driving initiatives from solution design to adoption. This position demands a hands-on approach to configuring marketing automation systems while collaborating with cross-functional teams regarding lead management and data optimization. Your role is vital in ensuring streamlined processes and data integrity within marketing.

Key Responsibilities:
• Lead solution design for marketing tech initiatives
• Gather requirements from Operations and Sales teams
• Extend HubSpot functionalities based on marketing needs




• Define lead lifecycle systems and assess performance
• Ensure compliance and quality in marketing data handling

Requirements:
• 7+ years in a relevant technology or operations role
• Proven experience with HubSpot or similar platforms
• Familiarity with Salesforce and integration methodologies
• Solid understanding of lead generation workflows
• Ability to communicate effectively with technical and non-technical stakeholders

Join Lyft to enhance marketing operations with your technical leadership and innovative problem-solving skills.
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📌 LyftB Marketing Technology Expert (Ontario)
🏢 Socotra
📍 Ontario