Department Name Search Engine Optimization

Job Type Full time

Work Experience 5+ years

Required Skills
user experience

search engine optimisatio...

+20

City Ottawa (Lower Town / Sandy Hill / University of Ottawa)

Country Canada

About Us
Our team of mission-oriented professionals is addicted to driving results for our clients and thrives in the face of any challenge. We only care about one thing: pushing our clients brands to the next level and beyond. At Creative TRND, we won't stop until we've accomplished our client goals.
In the world of digital marketing, there’s literally nothing we can’t do.

Job Description
Who is Creative TRND?

We are a full service, 100% in-house digital marketing agency cultivating growth at every turn. We have an online community of millions that engages with brands on an international level. In the world of digital marketing, there’s literally nothing we can’t do. Sound like something you want to be part of?

Description:

You are an SEO Specialist who can speak and write in both English and French. Bilingualism is a must here! This fast-paced agency environment requires you to perform and guide any SEO tasks necessary for client success.

As the SEO Specialist, you will be provided with the tools and support you need to create successful SEO campaigns for multiple client websites in various vertical niches - local and national clients. You will often work with the content, development and design departments to support you with adjustments that are required for proper technical optimization.

We expect you to be analytical and data-driven, with an ability to recognize potential threats and opportunities. Answering directly to the SEO Manager and the VP of Digital Marketing, you'll create custom reports with insights, ensuring you can validate ideas and action plans with data.

While it's not required, we appreciate team members who can confidently express valid opinions and ideas that help our clients to reach new levels of success.

Responsibilities:





Perform keyword and topic research for various points of buyer journeys

Use various marketing tools to analyze data and extract insights

Build data-based plans and strategies for client campaigns

Create and advise on website architectures & structures for website builds

Identify on-site concerns affecting performance, perform technical analysis, issues and elements that negatively impact rankings

Edit/adjust web pages to optimize for ranking improvements and a better user experience

Research and various analyses of competitor websites, content, links and associated rankings

Develop and implement link-building strategies (internal + external) to impact results.

Reviewing content for proper optimization

Write H-tags that balance user experience and SEO

Work with the development, design and content teams to ensure alignment between the various goals for client projects

Develop both internal and external client-facing insight and performance reports

Stay up-to-date with important SEO industry news, share insights and information to help the agency and teams stay ahead of the curve

Work with our Client Success communications department when required

Skills & Assets:

2-3 years of experience in position involving SEO and digital strategy

English and French (written and spoken) are required

In-depth understanding of SEO as an actionable approach to improve online performance.

Understanding of Mobile Site Performance and mobile site optimization

Basic understanding of user experience (UX)

In-depth understanding of Google Analytics, Tag Manager & Search Console

In-depth understanding of SEO tools (SEMrush, Ahrefs, ScreamingFrog, SiteBulb, CrazyEgg,



more.)

Up-to-date understanding of search engine algorithms and updates

Knowledge and understanding SEO in the WordPress & Shopify platforms

Basic understanding of HTML and CSS/JS (identifying potential SEO issues/threats)

Understanding of holistic marketing practices and strategy is a bonus

Above-average understanding of industries and markets is a bonus

Above-average understanding of advanced local SEO strategies is a bonus

Basic understanding of paid media (Facebook Ads, Google Ads, etc.) is a bonus

Requirements
Skills & Assets:

2-3 years of experience in position involving SEO and digital strategy

English and French (written and spoken) are required

In-depth understanding of SEO as an actionable approach to improve online performance.

Understanding of Mobile Site Performance and mobile site optimization

Basic understanding of user experience (UX)

In-depth understanding of Google Analytics, Tag Manager & Search Console

In-depth understanding of SEO tools (SEMrush, Ahrefs, ScreamingFrog, SiteBulb, CrazyEgg, more.)

Up-to-date understanding of search engine algorithms and updates

Knowledge and understanding SEO in the WordPress & Shopify platforms

Basic understanding of HTML and CSS/JS (identifying potential SEO issues/threats)

Understanding of holistic marketing practices and strategy is a bonus

Above-average understanding of industries and markets is a bonus

Above-average understanding of advanced local SEO strategies is a bonus

Basic understanding of paid media (Facebook Ads, Google Ads, etc.) is a bonus

Employees also enjoy a generous advantages package, including life insurance, disability, health, dental, and more.

Creative TRND Inc. is an Equal Opportunity Employer and does not discriminate on the basis of race or ethnicity, religion, sex, national origin, age, veteran disability or genetic information or any other reason prohibited by law in employment.

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