The Opportunity As one of the only CPG companies to be headquartered in Canada, a marketingcareer at Maple Leaf offers you a unique opportunity to develop strategies andact as the general manager of a business, rather than work at a satelliteoffice. The Director owns developing and executing growth strategies anchored indeep understanding of 3Cs (Consumer/Customer, Competitors, Company) and 4 Ps(Product, Price, Promotion, Placement) inclusive of a 1–3-year innovationpipeline. They will effectively partner with experts in our Revenue GrowthManagement and our Brand team to lead the growth agenda for their category.
Reason for vacancy: Existing Headcount
Snapshot Of a Day-in-the-Life Lead the Maple Leaf growth agenda of Fresh Poultry on our mission to deliverprofitable growth and share expansion
Provide general management accountability, with direct ownership of thecategories P&Ls;
Coach and lead a team of marketing professionals to execute our strategiesand advance our business objectives.
Maximize total category performance across all channels (Retail/Foodservice)in Canada
Develop the strategic direction, business performance, market shareexpansion, and execution of the category marketing plans across all channels
Develop the annual objectives and operating plan, prioritization of supply,innovation agenda and P&L; targets for all categories within your portfolio
Drive the 4Ps (Product, Price, Promotion, Placement) to maximize growth,profitability and market share
Ensure the product portfolio meets consumer and customer needs whiledelivering margin, volume and profit expectations
Lead innovation for current or improved product introductions
Demonstrate a General Manager mindset and accountability to own the business,rooted in a deep understanding of SKU portfolio, COGS, margins, manufacturingcapabilities, and capacity
Assess and recommend direction and strategy on private label bids, withsupport from finance
Review recommendations made by our Revenue Growth Management team to makedecisions on off-strategy pricing requests
What You’ll Bring People Leadership – Ability to identify, develop and coach talent to optimalperformance levels in pursuit of individual and team goals
Commercial Acumen, Budget Planning & P&L; Management – Solid understanding ofkey drivers of the budget process and P&Ls;, with the ability to recommendchanges to move the business forward
Business Understanding and Insights – Ability to understand, manipulate, anddraw conclusions from internal & external data sources. Demonstratescommercial acumen to build, track, and course correct business plans toachieve targets
Business Reviews & Plans – Experience leading annual business reviews &planning; processes to assess current business.



Your planning expertiseincludes proven and recurring success driving objectives and strategies foreach prospect, spending levels, pricing/costing assumptions,volume/consumption builds, risk analysis, and an integrated marketingcalendar
Sales Knowledge & Connectivity – Understanding of customer strategies andmotivations, and applies insights to support marketing planning process & initiative execution
Strategic Leadership & Business Planning – Demonstrates big picture thinkingwith an ability to clearly articulate a strategic direction, justified withsound fact-based rationale. Convincingly sells ideas and recommendations tomanagement
Marketing Communications – Engage on and meaningfully contribute to thedevelopment of disruptive and breakthrough marketing campaigns and creative
Business Communications – Distill complex problems and communicate succinctlyso the team can move with pace and confidence
Action Oriented & Agility – Proactive and performance driven, with theability to work under pressure in a fast-paced setting. Requires thecapability to adapt easily to changing market dynamics.
What We Offer At Maple Leaf Foods Being part of a high-performance, people-focused company that has aninspiring and unique vision to become the most sustainable protein company onearth, and a deep commitment to sustainable protein across North America.
An inclusive company culture and a work environment that keeps our peoplesafe, rewards excellence, and empowers everyone to learn and contribute theirbest.
Competitive Health and Wellness benefits that offer flexibility to meet yourindividual or family needs, including programs focused on improving mentalhealth and wellbeing. These benefits start on your first day of employment.
Defined Contribution Pension Plan with company matching that starts on yourfirst day of employment.
Learning and development opportunities, including workshops, ‘speaker series’events, and resources that allow you to develop your skills and progress yourcareer.
Comprehensive tuition reimbursement program that supports continuous learningand development of our team members through investment in eligible degrees,diplomas, professional certification, or trades programs.
Supporting our deep commitment to community impact, we offer up to two paiddays annually to volunteer at a cause of your choice.




About Us We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.
We’re passionate about food. For more than 100 years, we’ve made delicious,healthy protein that Canadians love under iconic national and regional brands,like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on ajourney to become the most sustainable protein company – not just in Canada –but on earth.
We are carbon neutral.
We are one of the only food companies in Canada to set science-based targets.
We’re a global food company with approximately 10,000 team members. We operatesites in 20+ locations across Canada. We also have locations in the U.S. andMexico, and do business in Asia.
A diverse and inclusive work environment Championing diversity and inclusion is a critical component to advancing ourcollective purpose and vision and living the Maple Leaf Leadership Values. Webelieve in building, investing in, recognizing, and rewarding remarkable peoplewho value an inclusive workplace, embrace all forms of diversity, and commit toincluding every voice in our collaborative environment. We’re so much strongerwhen we know we’re accepted and valued for who we are and what we each bring tothe workplace.
We embrace a strong, values-based culture Doing What’s Right
Shared Value
High Performance
Diverse and Inclusive Teams
Disciplined Decision Making
Our Accountability
Intense Curiosity
Transparency and Humility
We thank all applicants for their interest in exploring employment opportunitieswith Maple Leaf Foods; however, only those selected for an interview will becontacted. Applicants may be subject to a background check and must meet thesecurity criteria designated for the position.
Championing diversity and inclusion is a critical component to advancing ourcollective purpose and vision, living the Maple Leaf Leadership Values, anddelivering winning results. Accommodation is available upon request forapplicants with disabilities in the recruitment and assessment process and whenhired; please contact our Talent Attraction Team at
Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

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📌 Marketing Director - Fresh Poultry (Ontario)
🏢 Kibbi Technologies
📍 Ontario