Department: SEO
Employment Type: Full-Time
Working Hours: Monday–Friday, 8:30 AM–5:30 PM EST

Experience Required: Minimum 3–5 Years

About the Role

We are looking for an experienced SEO Implementation Specialist to join our SEO team and take ownership of the hands‑on execution of SEO strategies across multiple client accounts.

This is not an entry‑level SEO position. We are looking for someone with a minimum of 3–5 years of practical SEO experience who understands both SEO strategy and how to properly implement it.

The successful candidate must be comfortable working independently, communicating in qualified English , reviewing SEO data, identifying issues, and turning strategy into implementation.

You will work during 8:30 AM–5:30 PM EST, Monday through Friday , alongside our North American team.

Key Responsibilities

Keyword Strategy & Implementation

Conduct keyword research based on services, locations, competition, search volume, and search intent

Build and implement keyword strategies across client websites

Map primary and secondary keywords to appropriate website pages

Optimize service pages, location pages, blogs, and other website content

Implement page titles, meta descriptions, headings, image alt tags, URLs, and internal links

Identify keyword cannibalization and overlapping pages

Monitor keyword rankings and adjust implementation based on performance

Identify new keyword and content opportunities from ranking data

Blog & Content SEO

Research SEO‑focused blog topics and keyword opportunities

Develop blog strategies based on search intent and client objectives

Provide keyword and optimization direction to content writers

Review blogs for proper keyword implementation before and after publication

Implement internal links between blogs, service pages, and relevant website content

Monitor blog rankings and organic performance

Review and optimize older content that is underperforming

Identify content that should be updated, consolidated, redirected, or expanded

Directory & Citation Submissions

Research relevant local, industry, and niche directories

Complete and manage directory and citation submissions

Maintain accurate and consistent NAP information

Identify incorrect, duplicate, or outdated listings

Track submissions and confirm listings are properly published

Identify additional citation and authority‑building opportunities

Google Business Profile Management

Set up, optimize, and maintain Google Business Profiles





Manage business information, categories, services, descriptions, hours, and website links

Monitor local rankings and Google Maps visibility

Maintain consistency between Google Business Profiles, directories, and client websites

Identify verification, suspension, duplicate listing, and profile‑related issues

Monitor profile performance and recommend optimization opportunities

Sitemap, Indexing & Search Console

Monitor Google Search Console across assigned accounts

Review sitemap health and ensure important pages are included correctly

Identify indexing and crawling issues

Submit new and updated pages for indexing where appropriate

Investigate pages that are crawled or discovered but not indexed

Identify pages that should or should not appear in Google

Monitor indexing after website changes

Identify duplicate, redirected, outdated, or unnecessary URLs

Ensure important service, location, and content pages remain indexed

Rankings & SEO Performance Monitoring

Regularly monitor keyword rankings across client accounts

Track organic traffic, impressions, clicks, conversions, and visibility

Review Google Search Console, GA4, and SEO platform data

Identify significant ranking gains and declines

Investigate unexpected changes in traffic or rankings

Identify which keywords and pages are contributing to growth

Monitor competitor movement and search visibility

Use performance data to determine what should be prioritized next

Proactively flag accounts that are underperforming

Tags & On‑Page SEO

Implement and review title tags and meta descriptions

Optimize heading structures

Implement image alt tags

Review canonical and indexing tags

Maintain internal linking

Identify broken links and incorrect redirects

Verify analytics and tracking implementation

Review basic schema implementation where appropriate

Ensure SEO plugins such as Rank Math or Yoast are configured correctly

Website Functionality & Quality Control

Ensure pages are functioning correctly after SEO changes

Check forms, buttons, links, and important conversion actions





Review mobile functionality

Confirm new pages and blogs are published correctly

Identify broken pages and links

Ensure important pages have not accidentally been removed or noindexed

Verify redirects are functioning correctly

Identify website changes that could negatively affect SEO performance

Conduct quality assurance before marking implementation work as complete

Required Experience & Skills

Candidates should have:

Minimum 3–5 years of hands‑on SEO experience

Strong spoken and written English communication skills

Ability to communicate professionally with team members and management

Strong keyword research and keyword mapping experience

Experience implementing SEO strategies across real client websites

Experience with service‑page, location‑page, and blog SEO

Experience with directory and citation submissions

Strong understanding of Google Business Profile and local SEO

Experience managing indexing and sitemap issues

Strong understanding of Google Search Console

Ability to analyze keyword rankings and organic performance data

Working knowledge of Google Analytics 4

Hands‑on Word Press experience

Experience with tools such as SEMrush and/or Ahrefs

Strong organizational and quality‑control skills

Ability to independently identify problems and recommend solutions

Experience managing SEO implementation across multiple client accounts

Working Hours & Availability

This is a full‑time position working Monday through Friday, 8:30 AM–5:30 PM EST.

Candidates must be available and actively working during these hours. Because the position involves regular collaboration with our SEO, management, content, and other teams, strong English communication and availability during EST business hours are required.

What Success Looks Like

We are looking for someone who doesn't simply complete an SEO checklist.

You should be able to understand:

What are we trying to rank for? Why are we targeting those keywords? Are the right pages ranking? Is Google properly indexing our content? What does the data tell us? What is holding the account back? What should we implement next?

Your responsibility is to help move each account through:

Strategy → Implementation → Indexing → Monitoring → Optimization → Growth

The right person will be proactive, detail‑oriented, data‑driven, and capable of taking ownership of SEO implementation from start to finish.

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📌 SEO Implementation Specialist (Winnipeg)
🏢 adsagenz
📍 Winnipeg