At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a easy, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics.

It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. As the Director, Product Marketing, you will lead the strategy and execution of Roofr’s product marketing function,



helping us scale our go-to-market engine and position Roofr as the leading software platform for roofing businesses. You’ll lead a team of three product marketers and serve as the connective tissue between Product, Sales, Customer Success, and Marketing. You’ll own how we bring products to market, translate product capabilities into compelling customer value, and create the positioning, messaging, and enablement that drive adoption and revenue. This is a highly cross-functional leadership role for a product marketing leader who can operate strategically while staying close to execution. You’ll develop the team, establish scalable PMM processes, and build differentiated GTM strategies across both Product-Led Growth (PLG) and Sales-Led (PLS/SLG) motions. Most importantly, you’ll bring a deep understanding of B2B SaaS and SMB customers and know how to translate complex products into simple, compelling value propositions that resonate with customers and drive business outcomes.

📌 Director, Product Marketing (Canada)
🏢 Roofr
📍 Canada