Job Summary

We are seeking a data-driven and creative Paid Media Specialist to lead, manage, and scale our pay-per-click (PPC) and paid social campaigns across Meta (Facebook/Instagram) and Google (Search, Performance Max, YouTube, Display).
In addition to technical campaign setup and media buying, this role requires a hybrid creator mindset: you will leverage AI content tools to generate visual/copy assets quickly and handle light-to-moderate video editing to adapt creative assets for high-converting social and search ads.

Key Responsibilities

1. Campaign Management & Media Buying

- Strategy, setup, launch, and daily management of paid advertising campaigns on Meta Ads Manager and Google Ads.
- Structure and optimize campaigns for ROAS, CPA, and conversion tracking across diverse ad formats (Search, PMax, Retargeting, Reels, Stories).
- Manage paid ad budgets, ensuring optimal allocation based on real-time performance data.
- Conduct keyword research, audience mapping, lookalike modeling, and search query analysis.

2. AI Asset Generation & Creative Execution

- Leverage AI tools (e.g Claude, Codex, Higgsfield, Canva AI) to generate ad copy, visual assets, hook variations, and creative concepts at scale.
- Rapidly prototype and test ad variations using AI-assisted workflow engines.
- Perform basic video editing (cut, re-frame, add captions/subtitles, sound overlay, overlay CTAs) using tools like CapCut, Premiere Pro, or Descript for Meta Reels, TikTok/Shorts-style formats,



and YouTube Ads.
- Conduct A/B creative testing (testing different hooks, thumbnails, CTAs, and video variations) to continuously defeat creative fatigue.

3. Optimization, Analytics & Tracking

- Set up and maintain accurate tracking using Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, and Conversions API (CAPI).
- Run regular performance audits, bid adjustments, and audience refinements.
- Prepare actionable weekly/monthly performance reports mapping media spend directly to pipeline revenue or sales.

Qualifications & Requirements

- Experience: 1+ years of hands-on experience managing ad spend on both Meta Ads Manager and Google Ads.
- AI Tool Proficiency: Experience using AI tools to generate marketing copy, imagery, and ad concepts.
- Video Editing Skills: Basic to intermediate video editing abilities (CapCut, Premiere, After Effects, or similar) tailored for mobile-first ad formats (1:1, 9:16).
- Technical Analytics: Familiarity with GA4, GTM, Meta Pixel, and conversion setup.
- Analytical Mindset: Proven track record of analyzing campaign metrics (CTR, CPC, CPA, ROAS, LTV) to make data-backed optimizations.
- Certifications (Preferred): Google Ads Certification / Meta Certified Digital Marketing Associate.

Pay: $21.00-$24.00 per hour

Expected hours: 40.0 per week

Advantages:

- Dental care
- Extended health care
- Paid time off
- Vision care

Work Location: In person

📌 Paid Media Specialist (Meta & Google Ads) (Mississauga)
🏢 Superhairpieces
📍 Mississauga