Executive Sales Professional - New Business Development

Dana Industries is seeking a senior, proven B2B sales professional (HUNTER) to personally drive significant new revenue and strategic account growth.

This is a hands-on, quota-carrying individual contributor role for someone who has already demonstrated the ability to hunt/prospect, qualify, manage, negotiate, and close complex B2B opportunities.

This will be your role if hired.

We are looking for a self-directed sales professional who can create opportunities rather than rely primarily on inbound leads, existing accounts, or opportunities generated by others.

This is not an entry-level sales position, sales management position, or passive account management role.

Success will be measured by:

- Consistent prospecting behavior
- Revenue attainment
- New business generated
- Average deal size
- Win rate
- Pipeline quality and coverage
- Sales cycle efficiency
- Forecast accuracy
- Account growth and repeat business

Key Responsibilities

New Business Development

- Proactively identify and pursue high-value prospective accounts
- Generate new opportunities through disciplined outbound prospecting
- Secure conversations with senior decision-makers and key influencers
- Qualify opportunities thoroughly before investing significant time
- Build and maintain a strong, realistic sales pipeline
- Pursue challenging prospects and competitive opportunities
- Create urgency and maintain momentum throughout the sales process

Complex B2B Selling

- Manage the complete sales cycle from prospecting through close
- Identify and understand client business challenges before presenting solutions
- Build a explicit business case based on value, ROI, and measurable outcomes
- Navigate multiple stakeholders and decision-makers
- Handle objections, resistance, pricing discussions, and negotiations professionally
- Maintain control of the sales process and move opportunities toward a clear decision
- Close business confidently and effectively

Strategic Account Growth

- Identify upsell and cross-sell opportunities within existing accounts
- Develop relationships with senior client stakeholders
- Expand revenue through additional products, services,



and opportunities
- Maintain a strong focus on revenue growth and long-term account potential

Pipeline and Sales Discipline

- Maintain accurate CRM records, activities, and deal notes
- Prepare thoroughly for sales calls, presentations, and negotiations
- Maintain realistic revenue forecasts
- Identify stalled or at-risk opportunities early
- Follow up consistently
- Communicate clearly with leadership regarding opportunities, obstacles, and expected outcomes

Required Qualifications

- Minimum 8 years of B2B sales experience
- Proven experience personally generating new business through outbound prospecting
- Proven experience carrying an individual sales quota or revenue target
- Demonstrated history of personally closing high-value or complex B2B sales
- Experience selling directly to senior decision-makers, including owners, Presidents, executives, or C-suite buyers
- Experience managing the complete sales cycle from prospecting and qualification through negotiation and close
- Demonstrated ability to build a sales pipeline rather than relying primarily on inbound leads or an existing book of business
- Experience handling objections, negotiations, and pricing conversations
- Experience using a CRM such as Salesforce, HubSpot, or a comparable platform
- Strong written and verbal business communication skills
- Ability to work independently and be accountable for aggressive revenue targets
- Ability to work in person in Etobicoke, Toronto

Strongly Preferred

- Experience in manufacturing, industrial, retail display, printing, packaging, merchandising, or a related B2B environment
- Experience selling complex or technical solutions
- Experience managing long-cycle or multi-stakeholder sales opportunities
- Demonstrated history of meeting or exceeding quota




- Experience using a structured sales process or methodology
- Experience expanding existing strategic accounts

The Successful Candidate

You are likely to succeed in this role if you:

- Are highly competitive and motivated by measurable results
- Enjoy developing new business and pursuing current opportunities
- Are comfortable with rejection, resistance, and difficult prospects
- Work with a strong sense of urgency
- Perform well under pressure
- Are persistent when a sale becomes difficult
- Are confident taking control of a sales conversation
- Think analytically and can build a fact-based business case
- Are organized and disciplined with preparation, follow-up, and CRM activity
- Are self-directed and do not require constant supervision
- Are comfortable being held accountable for results
- Balance a strong drive to win with sound judgment and professionalism

What This Role Is Not

This is not:

- An entry-level sales opportunity
- A training role for someone still learning how to sell
- A sales management or coaching position
- A passive account management role
- A position primarily dependent on inbound leads
- A customer service or relationship-maintenance-only position

We are looking for a seasoned sales professional who has already demonstrated the ability to create opportunities, overcome resistance, and close meaningful B2B business.

Job Types: Full-time, Permanent
Pay: From CA$100,000 per year
Work Location: In person, Etobicoke, Toronto

Pay: From $100,000.00 per year

Benefits:

- Company events
- On-site parking

Application question(s):

- Have you personally generated new business through outbound prospecting?
- Have you carried an individual sales quota or revenue target?
- Tell us about a significant new account you personally won. What was the approximate value, how did you create the opportunity, and what was your role in closing it?
- Describe a time when you had to generate new business without relying on an existing pipeline, customer base, or inbound leads. What did you do and what was the result?

Experience:

- B2B sales: 8 years (required)

Work Location: In person

📌 Executive Sales Professional - New Business Development (Etobicoke)
🏢 Dana Industries
📍 Etobicoke