We’re looking for an Associate Product Marketing Manager who can expand the world’s most powerful spatial analytics software into new and existing markets.

Key Responsibilities

Develop and execute go-to-market strategies for Esri’s add product

Spearhead the communication strategy for changes in product functionality and lifecycle changes, both internally and externally, including at events and/or tradeshows

Understand user and buyer persona needs to create positioning and messaging

Lead, coordinate, and execute product launches, product releases, and multi-channel enablement

Work with corporate and industry marketing teams to execute campaigns

Partner with cross-functional teams do drive awareness and adoption of Esri technology

Create engaging content, including web pages, case studies, video and other assets to aid in the customer journey

Work with product management, product engineering, and global business development throughout the product life cycle

Aide in the creation of sales enablement materials to help with internal education and awareness

Develop and monitor key performance indicators to measure product performance in market

Requirements

1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field

Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner

Strong interpersonal skills and thrives in a cross-functional team environment

Experience with current marketing software, systems, and tools





Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically

Robust project management and problem-solving skills with experience in successfully leading programs or highly visible projects

Self-starter, detail-oriented and task-oriented

Able to successfully manage multiple priorities with guidance from leadership

Ability to travel 10-20% for strategic meetings, events and/or tradeshows

Bachelor's degree in business, marketing, or related field

Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Demonstrated ability in releasing and creating interest in innovative technology products

Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs

Experience with GIS concepts and using GIS applications, especially ArcGIS Pro

Master's degree in business, geography, computer science, or information systems

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy.

Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets;

experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is

📌 Associate Product Marketing Manager - AI & Analytics (Winnipeg)
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