Bayfield Ford Lincoln is looking for a BDC / Lease Renewal Representative to add to our team in Barrie.

Bayfield Ford

Lincoln is proud to be a member of The Humberview Group, representing 20 dealerships and 18 automotive brands. The BDC / Lease Renewal Representative is responsible for generating sales and customer-retention opportunities through proactive outbound communication and timely follow-up. This position focuses on customers approaching the end of their lease, incoming internet leads, warranty and F&I; expiration opportunities, and other dealership sales initiatives.

The BDC / Lease Renewal Representative will use phone, email, text, and the dealership CRM to engage customers, identify their needs, and schedule appointments.

Compensation: $40,000 basesalary plus bonus ranging from $60,000 to $80,000 a year. Rewards & Bonuses – Referral bonuses up to $2,000 and incentive programs.

Comprehensive

Benefits – Health, dental, travel, life insurance, RRSP matching, and an Employment Assistance Program (EAP). Training & Mentorship – Learn from experienced leaders who support your growth.

Exclusive

Perks – Team member pricing on vehicles, service, parts, and accessories.

Great Team

Culture – Social events, BBQs, and team outings. Work-Life Balance – No Sundays or holidays, plus long summer weekends.

The Humberview

Group is one of Ontario’s leading automotive dealer groups and a proud winner of Canada’s Best Managed Companies for 2024, 2025, and 2026. With over60 years of success, our people and customer relationships continue to drive our growth. Proactively contact customers approaching the end of their lease, including in-house and Ford Credit customers.

Educate customers on their available options, including purchasing their current vehicle, leasing or financing a new Ford, or returning their vehicle.



Schedule lease reviews, vehicle appraisals, test drives, and sales appointments. Maintain consistent communication and follow-up throughout the lease renewal process.

Build customer loyalty and contribute to overall dealership retention. Review CRM reports and dealership databases to identify customers approaching the expiration of their factory warranty, Ford Protection Plan, maintenance plan, or other F&I; coverage. Proactively contact customers to make them aware of upcoming coverage expirations and available next steps.

Schedule warranty review appointments with the appropriate Finance Manager or dealership representative. Identify customers who may be interested in trading or upgrading their vehicle before their warranty or coverage expires. Respond promptly and professionally to internet leads, website inquiries, telephone calls, and other customer requests.

Qualify customer needs and provide accurate information before connecting them with a Sales Representative. Schedule appointments for vehicle demonstrations, test drives, appraisals, lease reviews, warranty reviews, and sales consultations. Contact previous customers, unsold showroom traffic, and customers with potential equity in their vehicles.

Track appointment outcomes and ensure appropriate follow-up after each customer visit. Confirm appointments and provide timely reminders to help improve show rates. Maintain accurate and up-to-date customer records.

Previous BDC, customer service, sales,



automotive, or dealership experience is an asset. Robust communication and interpersonal skills, with the ability to build rapport quickly over the phone and through digital communication. Confident, professional, and customer-focused approach.

Comfortable working with CRM systems and other computer-based tools. Ability to work collaboratively with Sales, Service, and Finance departments. We invest in enthusiastic, driven individuals by providing the training, mentorship, and support needed for long-term success.

Whether you’re starting your automotive career or looking for your next opportunity, we’d love to hear from you. Accommodations are available upon request throughout the recruitment process.

The Humberview

Group does not provide sponsorship for work permits or immigration support. We serve thousands ofhappy customers every year, thanks to our hugevehicle network, fantastic incentives, and award-winning customer service. We believe world classservice takes world class people, which is why welook to hire individuals who support our servephilosophy.

After so many years working in the automotive industry and with different groups, I must say TheHumberview Group is one the top groups to work for. It’svery well-organized, or better yet, a well-oiled machine I feel that I am able to come to work and perform at my best because mymanagers are very supportive and constructive with all feedback and help me to progress in myrole. As an immigrant 4yrs ago, beyond just a workplace, The Humberview Group has become my home away from home.Their commitment to promoting work-life balance is not just lip service but is a part of their culture wherethey go above and beyond ensuring one’s growth personally and professionally.

📌 BDC / Lease Renewal Representative (Bayfield Ford Lincoln) (Barrie)
🏢 The Humberview Group.
📍 Barrie