08 Sep
|
ActiveState
|
Quebec City
08 Sep
ActiveState
Quebec City
Brand and Communications Manager at ActiveState – Vancouver, Canada (remote work allowed within Canada or continental US). ActiveState enables DevOps, InfoSec, and Development teams to improve security posture while increasing productivity and innovation to deliver secure applications faster. ActiveState is seeking an outcomes-driven senior manager or experienced individual contributor to lead our external communications strategy.
This role is the outward-facing steward of the ActiveState brand, focusing on analysts, press/media, and industry influencers to drive awareness and thought leadership in the security, devops, and developer ecosystem. Maintain a constant, keen awareness of the competitive landscape, market trends, and industry news to identify and proactively create opportunities for earned media coverage and analyst mindshare.
Outward Network Building: Serve as the primary point of contact for external communication partners, actively building and maintaining strong relationships with key industry analysts (AR), press/journalists (PR), and technical influencers.
Urgent Storytelling & Execution: Develop and deliver clear, compelling narratives and creative angles that connect market activity with ActiveState’s unique value proposition.
Public
Relations (PR) & Analyst Relations (AR): Own the soup-to-nuts strategy and execution for all PR and AR activities, including proactive outreach, managing inbound media requests, and coordinating product release and partnership announcements.
Influencer Engagement:
Develop and execute strategies to engage technical and industry influencers to drive authentic discussion and organic reach for ActiveState products and platforms.
Results Reporting: Collaborate with the Marketing team to report on contributions to awareness, mindshare, and pipeline, demonstrating the impact of external communications efforts.
Experience: 5+ years of experience in marketing or communications, with a significant focus on Public Relations, Analyst Relations, or Media/Influencer relations .
Soft Attributes & Networking: Communication Skills: Strong brand voice and exceptional ability to write quickly, creatively, and deliver high-quality, impactful content on deadline.
Technical Acumen: Ability to rapidly grasp and communicate complex technical concepts (security, developer products) to external non-technical and technical media/analyst audiences. Firsthand experience with PR/AR management tools and managing a company-wide communications calendar is required. Working for a secure and growing company that offers the environment and personal growth potential of a start-up as well as the stability of a successful business with established revenue.
The chance to work on a project that will change the work lives of developers and security professionals around the world, including your own! Competitive salary and bonus plan.
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📌 Brand & Communications Marketing Manager (Quebec City)
🏢 ActiveState
📍 Quebec City