About The Company

White Raven Brands is a dynamic and innovative organization dedicated to delivering high-quality lighting solutions and supporting installation professionals across various industries. Our portfolio includes brands like Big Star Lights and FestiLight, enabling us to serve a diverse customer base that ranges from professional installers and contractors to community organizations and municipal entities. We pride ourselves on our practical approach, emphasizing reliable products, thoughtful guidance, and responsive support to ensure successful lighting projects in the field.

Founded on core values of innovation, integrity, professionalism, quality, and entrepreneurial spirit, White Raven Brands fosters a culture of continuous improvement and customer-centric service. We are committed to building better systems and growing responsibly, always with a focus on the customer experience and the quality of work behind our solutions. Our team is passionate about creating a supportive environment where employees can thrive, contribute ideas, and develop their careers within a forward-thinking company.

About The Role

We are seeking a motivated and detail-oriented Business Development Associate to join our team. This role is pivotal in creating qualified sales opportunities and maintaining momentum within our revenue pipeline. The successful candidate will be responsible for researching prospective accounts, initiating and nurturing communication with existing and potential customers, qualifying sales opportunities, and ensuring accurate record-keeping within our CRM system.

This position is designed for individuals who excel in written communication, follow through diligently, and enjoy learning about technical products. It is not a high-volume appointment-setting role nor a senior closing position; instead, it is an entry-level development role that offers meaningful engagement with customers and the opportunity to grow within our sales team. The role requires building trust with busy business owners and operators, understanding their needs, and supporting them through the sales process.





The Business Development Associate will collaborate closely with our Business Development Manager and work alongside teams across sales, marketing, operations, customer service, and technical departments. The initial focus will be on professional lighting installers, trades, and strategic opportunities with partners, franchises, municipal agencies, and commercial clients.

Qualifications

- Exceptional written communication skills—concise, professional, specific, and personable.
- Confident and respectful verbal communication skills for phone and video interactions with entrepreneurs, project managers, and other stakeholders.
- Proven ability to follow through on conversations, turning discussions into actionable next steps and scheduled follow-ups.
- Strong discipline in maintaining accurate CRM data, including notes, stages, and activity tracking.
- Valuable research skills and commercial judgment to identify genuine fit signals and avoid superficial matches.
- Curiosity and eagerness to learn technical products, installation realities, and industry trends.
- A consultative approach—asking insightful questions before recommending solutions.
- High initiative, sound judgment, and the ability to act independently within established guardrails.
- Adaptability to work in a growing, seasonal environment where priorities and systems evolve.

While years of experience are less critical, evidence of clear communication, quick learning, and reliable execution is essential.

Responsibilities

- Conduct detailed research on target companies to identify key contacts, fit signals, business context, and reasons for outreach.
- Develop personalized, thoughtful outreach campaigns tailored to specific audiences instead of generic mass messaging.
- Respond promptly and professionally to replies, referrals, booking requests, quotes,



and routine inquiries.
- Support or conduct qualification calls to understand customer business models, scale, buying processes, and decision timelines.
- Prepare concise account briefs to ensure planning calls start with relevant context and understanding.
- Send timely, clear follow-up communications summarizing recommendations, resources, ownership, and next steps with dates.
- Maintain comprehensive and accurate records in Pipedrive, including stages, notes, activities, and future actions.
- Re-engage lapsed or existing professional accounts with targeted communication strategies.
- Assist in research and follow-up for franchise, multi-location, municipal, and commercial opportunities, including tradeshows.
- Develop a strong understanding of our products and programs to handle routine questions and escalate technical issues appropriately.
- Contribute to weekly revenue reviews and suggest process improvements to enhance efficiency and effectiveness.

Benefits

- Competitive salary with additional commission and bonus opportunities based on performance.
- Full-time employment with a salaried compensation package.
- Hybrid work model based in British Columbia, with flexibility to attend our Richmond-area office as needed.
- Opportunities for professional development and career growth within a supportive and innovative environment.
- Engage with a dynamic team dedicated to quality and customer satisfaction.
- Be part of a company that values innovation, integrity, and entrepreneurial spirit, fostering a collaborative and respectful workplace culture.

Equal Opportunity White Raven Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that a diverse team enhances our creativity, innovation, and overall success, and we welcome applications from candidates of all backgrounds who share our values and are eager to contribute to our growth.

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