You own creative at Santevia, end to end. You translate brand strategy into platform-native stories, run the creator/UGC pipeline, and turn insights into briefs that ship fast. Your assets win in paid, perform in social, and keep our content engine moving. You plan the Instagram calendar and lead a weekly creative review. You don’t buy media. You enable it with organized, testable creative.

Key Performance Indicators Creative Pipeline: Creatives produced per month

- Cost per asset
- Average time to complete creatives
- Production-ready briefs for the creative team
- Ready-to-publish ads for the digital team.

Performance Creative: New winners per week (ads that beat account median); % of weekly assets that hit hook/hold benchmarks

- Community: Content & Creative Strategy Own the content roadmap tied to launches, promos, evergreen campaigns, and retail activations; translate business goals into creative briefs. Partner with the fractional Creative Strategist to set testing frameworks (angles, offers, proof) and quarterly creative hypotheses. Maintain a weekly creative brief (scripts, hooks, shot lists, references) that feeds editors and creators. Build and manage a scalable partnership pipeline to onboard CGC and influencer partners: sourcing, vetting, negotiating terms, drafting briefs, production and delivery, and tracking performance.

Monitor key metrics: cost/asset, win rate, content volume.

Performance

Creative & Ad Testing QA every asset for hook strength, brand voice, claims/compliance, subtitles, and specs before handoff to Digital Team. Organize and own a weekly creative performance meeting with key stakeholders across digital and marketing teams to review platform metrics and improve creative efficiency. Keep Asana as the single source of truth for creative operations: Meet weekly creative needs (new concepts + cutdowns/variants).





Implement strict asset naming conventions mapping asset → creator → hook → offer to ensure assets are easily searchable.

Social Media Management

Plan and publish content (carousels, reels, stories) across social with a focus on Instagram that aligns with the marketing calendar. Identify social opportunities for quarterly activations to amplify brand awareness across communities, influencers and creators. Track, measure, and analyze content performance to inform content planning and engagement tactics.

Marketing

Degree or equivalent. ~3+ years of experience at a DTC consumer brand in a content related role. ~ Creative strategist: turns performance learnings into explicit briefs. ~ Production leadership (non-editor): The ability to lead cross functional teams to plans shoots (shot lists, scripts), direct talent, and QA deliverables for hook strength, subtitles, specs, and brand voice. ~ Visual Design & Media: Experience in graphic design, photography, and video production/editing to produce high-quality visual content. ~ Performance-minded: Comfortable reading platform metrics (hook/hold, thumb-stop, CPA/CAC/MER) and running structured variation tests. ~ Project management: hits weekly ship cadence. ~ Crisp short-form copy (hooks, captions, CTAs) that makes complex water/health concepts approachable while staying claim-safe. ~ Understands health/wellness claim guardrails

- Competent phone-first shooting, framing, lighting, and basic audio
- Ties content and community to store events, demos, and creator visits. Can build lightweight automations (Sheets + Apps Script/Zapier/Make) to generate creator brief drafts, contract summaries, or weekly insights from ad performance exports. This position reports to the Marketing Manager. you partner with the Digital Team on testing and results. Base salary range of CAD$70,000-$80,000. ~10% annual bonus tied to KPI achievement. ~ OTE CAD$78,000-$88,000. ~3-weeks vacation. ~ Extended health plan. ~1x remote day per week (Thursday). Mid-Senior level Full-time Marketing and Sales

📌 Creative Strategy and Social Lead (Delta)
🏢 Santevia
📍 Delta