Role Description This on-site Digital Marketing Manager role is based in Cotonou and involves planning, executing, and optimizing digital marketing campaigns across multiple channels.

The Digital Marketing

Manager will manage social media platforms, develop content calendars, and ensure consistent brand messaging to increase engagement and visibility. Daily responsibilities include overseeing lead generation initiatives, tracking campaign performance, analyzing web analytics, and preparing reports with actionable insights. The role also includes collaborating with sales and creative teams to align marketing strategies with business goals, managing budgets, and identifying new digital opportunities to drive growth.

Qualifications

- Candidates should possess strong Digital Marketing and Marketing skills to plan and manage integrated campaigns.
- Candidates should possess Social Media Marketing skills to build brand awareness and engage target audiences.




- Candidates should possess Lead Generation skills to design and optimize funnels that convert prospects into customers.
- Candidates should possess Web Analytics skills to interpret data, track KPIs, and optimize campaign performance.
- Candidates should possess excellent communication and collaboration skills to work effectively with cross-functional teams.
- Candidates should possess solid organizational and time-management abilities to handle multiple projects and deadlines.
- Candidates should possess prior experience in a digital marketing or similar role; experience in retail or eye care products is an advantage.
- Candidates should possess a relevant academic background in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Digital Marketing Manager (Canada)
🏢 Best Lens
📍 Canada